Google Ad Rank and How to Improve it
10 Nov, 2020
So, we’ve all seen ads appearing in Google Search, served via the Google Ads platform, but how does Google determine which order to show ads with the searc...
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Google Ad Rank and How to Improve it
Using UTM parameters to measure campaign success
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign.
How will you know if ...
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Using UTM parameters to measure campaign success
Share of Page: The metric you need to measure
27 Nov, 2017
Dominate the Google search results for greater performance from both paid and organic search.
Share of Page: The metric you need to measure
What is Google's new shopping service?
03 Oct, 2017
Google’s recent announcement relating to the creation of a new standalone Shopping service, has significant ramifications for advertisers whom utilise the ...
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What is Google's new shopping service?
Cross device remarketing within Google Analytics
22 May, 2017
Discover the Google feature that could transform how we approach Search & Display retargeting within Google Ads.
If you’ve been in Google Analytics lately...
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Cross device remarketing within Google Analytics
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