Five time-saving features of Google Marketing Platform
Read Time: 3 Minutes

Five time-saving features of Google Marketing Platform

29 Aug, 2018 Read Time: 3 Minutes
LiveClass
Published by
Agatha Isabel
Programmatic & Google Marketing Platform Trainer
LinkedIn
Inspire Inform Ignite

The new Google Marketing Platform allows marketers and media buyers to work smarter with an even more seamless Ad Tech stack containing powerful new tools and integrations.

There's a lot going on with the Google Marketing Platform, where do you start? What are the key new features and what are the things that marketers need to be aware of?

As a reminder, here's a list of the products that now come under Google Marketing Platform. You can also find more information about the changes in this previous blog post.

Google Marketing Platform and its products

 I'm excited about many of these new features and integrations, and you should be too! I've aggregated a list of all the features you need to be aware of that will save you time and produce more effective results.

The integration between Campaign Manager and Display & Video 360


Google Marketing Platform includes a more integrated Campaign Manager within Display and Video 360, that allows you to easily preview your creative within the DV360 platform itself, leading to quicker creative optimisations. This view can also alleviate back and forth spent on asking your CM or trafficking team for creative previews.


It's easier to activate your audiences


Google has always made it easy for you to manage your audiences across their different platforms but with Google Marketing Platform it’s even easier to activate your audience lists.

The new Audience panel is my favourite new feature. This module is a new audience workspace (similar to the Audience Center beta), that allows you to create and build new first-party data audiences from campaign activities. Advertisers can also create custom combinations across first-party, third-party and Google Audiences that you can save and reactivate later. This awesome new audience tool makes re-engagement and creative sequencing even easier to deploy.

Save time when making optimisations


The Intelligence Panel is a media traders dream, acting as a campaign health panel with grouped alerts and recommendations that send you to the specific line item or page needed to make the change. This cuts the time spent clicking on each insertion order (IO) and line item as it also directs you to the page where the errors or optimisations can be fixed.

No more waiting for reports


Tired of waiting for your reports to load? Yeah, me too. Insights is a new feature of Google Marketing Platform and it allows you to quickly preview data within the dashboard without having to export a .csv or excel file. You can also quickly create charts that make it easy to visualise your data, or quickly make one to put in your deck.

Google Marketing Platform Insights Module

Combined view saves clicks


New tools include the combined view (currently in beta) that allows you to see your insertion order, line item and creatives in a nested view, without having to click around to different pages.

Want to know more about Google Marketing Platform? Join me or one of the other Google Marketing Platform trainers for one of our scheduled courses, or book a private session and train your whole team.

Share this article
Further learning
blog1
Blog Posts
31 Oct, 2019
The world is going through a period of unprecedented and accelerated change, changes that are potentially as far-reaching as those of the industrial revoluti...
Read More
blog1
Blog Posts
14 Oct, 2019
Earlier this year, Google announced a huge change in the way we think about and measure website and mobile apps. We've been expecting this change for a wh...
Read More
blog1
Blog Posts
11 Oct, 2019
With a debt mountain of over £1bn, and sensationalist stories in Bloomberg and the Telegraph predicting that Pizza Express might be ‘sliced up’ and is ...
Read More
blog1
Blog Posts
05 Aug, 2019
When you work in SEO and spend a lot of time looking at search queries on Google you tend to stumble upon some funny things that people search for. It happ...
Read More
We have trained thousands of people all over the world. Helping them to learn more and achieve more.
GoogleBrand
AirBanbBrand
AdidasBrand
SonyBrand
LorealBrand
North America
Europe, Middle East & Africa
ASIA PACIFIC