Inform

Our team of dedicated trainers are here to inform you of changes to the digital marketing landscape.
blogcat
Blog Posts
A breakthrough in tracking cross-platform journeys
14 Oct, 2019
Earlier this year, Google announced a huge change in the way we think about and measure website and mobile apps. We've been expecting this change for a wh...
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blogcat
Blog Posts
Love Island Winners and Losers - Roundup
26 Jul, 2019
Love Island, the guilty pleasure that’s had the nation hooked for yet another long hot summer, is nearing the end of its fifth season And as the last rem...
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blogcat
Blog Posts
Pass the Google Cloud Exam
17 Jul, 2019

I took the Google Cloud Professional Network Engineer Exam, here's what you can expect from the exam and my thoughts on how you should prepare.

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blogcat
Blog Posts
Being agile to drive digital success
24 Jun, 2019
True digital transformation can only be achieved with business agility - so we're helping our partners to better deliver their customer needs and quickly ada...
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blogcat
Blog Posts
How to win on the private marketplace
16 May, 2019
Learn all the tricks of the trade to ensure you get the best deal on the private marketplace. If media buying is your game, you’ll know it’s a game that...
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blogcat
Blog Posts
Six SEO takeaways from Google's fight with fake news
21 Feb, 2019

What SEO can learn from Google's new report outlining the tactics they are taking to fight disinformation.

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blogcat
Blog Posts
How to prioritise your marketing activity
07 Nov, 2018
By failing to prepare, you are preparing to fail - Benjamin Franklin A skill that every marketer needs to have is the ability to balance time and resources...
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blogcat
Resources & Downloads
The Google Marketing toolkit for digital marketers
24 Oct, 2018
Google tools and features that every digital marketer should know. The digital marketing landscape is progressing so rapidly; as marketers, it can be hard...
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blogcat
Resources & Downloads
A Social Media Plan to save you hours of work
17 Oct, 2018
"Give me six hours to chop down a tree and I will spend the first four sharpening the axe" - Abraham Lincoln In our professional lives, we have lots of task...
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blogcat
Blog Posts
How to advertise on Snapchat: The Beginners Guide
10 Oct, 2018
You understand your audience, and you’ve realised that one of the places to reach them is on Snapchat. How do you get started? Advertising on Snapchat can...
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blogcat
Blog Posts
Now You Know, Now We Know
05 Oct, 2018
It’s nice to spend some time out of the office to learn something new. And what better way than to attend a conference filled with some of the brightest m...
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blogcat
Blog Posts
Using LinkedIn’s Insight Tag to understand your website audience
26 Sep, 2018
Understand your website visitors and improve your marketing campaign strategy without spending a penny using LinkedIn’s Insight tag and Campaign Manager. ...
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blogcat
Blog Posts
In-house Programmatic: 8 things to consider
12 Sep, 2018
The decision on whether to in-house your programmatic activity is at the forefront of every client-side marketer's mind. As its name suggests, in-housing al...
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blogcat
Resources & Downloads
Using UTM parameters to measure campaign success
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign. How will you know if ...
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blogcat
Blog Posts
Five time-saving features of Google Marketing Platform
29 Aug, 2018
The new Google Marketing Platform allows marketers and media buyers to work smarter with an even more seamless Ad Tech stack containing powerful new tools an...
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blogcat
Blog Posts
A Beginners Guide to SEO for WordPress
24 Aug, 2018
Want to know the best SEO plugins for WordPress? Our guide shows you how to install and use 3 essential tools. Did you know that WordPress is respons...
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