TrainerTips

Handy hints and tips straight from our Trainers to make your lives easier.
blogcat
Blog Posts
Pass the Google Cloud Exam
17 Jul, 2019

I took the Google Cloud Professional Network Engineer Exam, here's what you can expect from the exam and my thoughts on how you should prepare.

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blogcat
Blog Posts
How to win on the private marketplace
16 May, 2019
Learn all the tricks of the trade to ensure you get the best deal on the private marketplace. If media buying is your game, you’ll know it’s a game that...
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blogcat
Blog Posts
Six SEO takeaways from Google's fight with fake news
21 Feb, 2019

What SEO can learn from Google's new report outlining the tactics they are taking to fight disinformation.

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blogcat
Blog Posts
How to prioritise your marketing activity
07 Nov, 2018
By failing to prepare, you are preparing to fail - Benjamin Franklin A skill that every marketer needs to have is the ability to balance time and resources...
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blogcat
Blog Posts
Using LinkedIn’s Insight Tag to understand your website audience
26 Sep, 2018
Understand your website visitors and improve your marketing campaign strategy without spending a penny using LinkedIn’s Insight tag and Campaign Manager. ...
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blogcat
Blog Posts
Why Marketers should care about Cloud Computing
19 Sep, 2018
The adoption of cloud computing amongst brands is set to be a key trend over the next few years. In companies, it’s mostly the IT department and the CTO...
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blogcat
Blog Posts
In-house Programmatic: 8 things to consider
12 Sep, 2018
The decision on whether to in-house your programmatic activity is at the forefront of every client-side marketer's mind. As its name suggests, in-housing al...
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blogcat
Resources & Downloads
Using UTM parameters to measure campaign success
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign. How will you know if ...
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blogcat
Blog Posts
Five time-saving features of Google Marketing Platform
29 Aug, 2018
The new Google Marketing Platform allows marketers and media buyers to work smarter with an even more seamless Ad Tech stack containing powerful new tools an...
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blogcat
Blog Posts
A Beginners Guide to SEO for WordPress
24 Aug, 2018
Want to know the best SEO plugins for WordPress? Our guide shows you how to install and use 3 essential tools. Did you know that WordPress is respons...
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blogcat
Blog Posts
How to create audience segments
04 Jul, 2018
Here's our easy guide to getting started with audience segmentation in Google Analytics. "The aim of marketing is to know the customer so well, the product ...
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blogcat
Blog Posts
Google Firebase: The all-in-one solution for app marketing
12 Jun, 2018
When it comes to choosing an analytics solution for your app, you'll want to choose a product that gives you the most accurate results and insight, without a...
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blogcat
Resources & Downloads
Content Calendar Template
05 Jun, 2018
If you’ve felt like it’s a daily struggle to keep on top of your content plan and calendar, let alone co-ordinate CMS uploads, SEO optimisation and promo...
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blogcat
Blog Posts
Advanced Analysis with Analytics 360
24 May, 2018
Taking Analytics 360 data analysis even further We're excited to announce that Google has launched a new extension of Analytics 360, Advanced Analysis. This...
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blogcat
Blog Posts
Five Advanced Tactics for Keyword Research
14 May, 2018
Think you know keyword research? Discover 5 advanced tactics to help you take your SEO strategy to the next level with our step by step guide. Keyword resea...
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blogcat
Blog Posts
Cracking the Programmatic Code
22 Feb, 2018
Why it pays to invest in your team as well as your tech Google Marketing Platform: it’s the phrase on every marketer's lips. Google’s market-leading tec...
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