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Home Analytics & Optimisation Analytics Insights

Analytics Insights

Learn how to use Google Analytics to make data-led decisions for your business. Our Analytics Insights course will help you gain real insight into how your customers interact with your website and will equip with you the skills to make better informed business choices.

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is ideal if you want to uncover ways to help improve the performance of your business and better understand the data that your web analytics tool presents you with.

Many global business have a web analytics solution on their website such as Google Analytics, Adobe Analytics or Webtrends, to monitor traffic and measure performance.

We use examples from Google Analytics but the rationale and theories presented in the course apply to any web analytics tool.

Led by one of our own Analytics experts, we’ll show you how to spot important trends, issues, and opportunities that can often be challenging to uncover when dealing with data.

Our Analytics Insights course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course is ideal for you if you're already a user of Google Analytics and know how to set up goals, build segments and custom reports. You will develop a better understanding of what the numbers actually mean and how to pinpoint those valuable ‘actionable insights’ to help improve your business.

It is recommended to use your own data, it is key you have conversions and goals set up in your analytics account before signing up to this course (as the majority of the analysis will be based on your conversions). If you do not have a suitable account to use, we can lend you a test account for the day.

Walk away with the ability to:

Establish a set of KPIs for your online marketing activities and improve them using Google Analytics to drive actionable insights
Identify the users with low, medium and high potential to convert
Set frameworks and analysis techniques to drive relevant insights
Determine what content engaged users are more likely to consume
Assess the impact of your marketing channel mix on conversions

Course agenda

Introduction to the fundamentals of analytics

Mapping business objectives to analytics data
Choosing key performance indicators
Micro and Macro Conversions
Segmentation
Core Reporting API to spot Insight Trends
Introduction to the See, Think, Do & Care (REAN) Framework

Analytics Insights

Analysis of acquisition strategy
How to identify conversion potential
Assess channel potential for conversion
Multi-channel funnel analysis
Scoring Visit behaviour by Value
Assessing Content consumption by audiences
Engagement Optimisation

Attribution Analysis

Introduction to Attribution
Attribution Models
Direct or Assisting Value Channels
Conversion Segments

New to Google Analytics?

View our range of guides for all you need to know about the fundamentals of GA:

Google Analytics Dimensions and Metrics Explained

Book this course

Enterprise Solutions

Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.

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