Analytics Insights

4.7 / 5 Feefo reviews
Learn how to use Google Analytics to make data-led decisions for your business. Our Analytics Insights course will help you gain real insight into how your customers interact with your website and will equip with you the skills to make better informed business choices.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is ideal if you want to uncover ways to help improve the performance of your business and better understand the data that your web analytics tool presents you with.

Many global business have a web analytics solution on their website such as Google Analytics, Adobe Analytics or Webtrends, to monitor traffic and measure performance.

We use examples from Google Analytics but the rationale and theories presented in the course apply to any web analytics tool.

Led by one of our own Analytics experts, we’ll show you how to spot important trends, issues, and opportunities that can often be challenging to uncover when dealing with data.

Our Analytics Insights course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:

This course is ideal for you if you're already a user of Google Analytics and know your way around the standard reporting interface. You will develop a better understanding of what the numbers actually mean and how to pinpoint those valuable ‘actionable insights’ to help improve your business.

Whilst our scheduled course makes use of a test account for the practical elements and demonstrations, it is recommended to use your own data to apply the concepts taught. We also recommend that you already have conversions and goals set up in your analytics account before signing up to this course (as the majority of the analysis techniques taught will be based on conversion data).

Walk away with the ability to:
  • Establish a set of KPIs for your online marketing activities and improve them using Google Analytics to drive actionable insights
  • Set frameworks and analysis techniques to drive relevant insights
  • Assess the impact of your marketing channel mix on site engagement and conversions
  • Understand attribution within Google Analytics and how it influences the data driven decisions you make
  • Provide relevant insights, hypotheses and recommendations against typical analysis requests
Course agenda
Introduction to analytics
  • Analytics fundamentals
  • Measurement planning
Basic insight principles
  • Choosing metrics
  • Segments and audiences
  • Path analysis
Advanced insight principles
  • Channel analysis
  • Attribution modelling in GA
  • Events and goals
Reporting best practices
  • Approaching an analysis task
  • The insight, hypothesis, recommendation framework
  • Using the Core Reporting API
New to Google Analytics?
View our range of guides for all you need to know about the fundamentals of GA:
Upcoming courses
Virtual Classroom
Analytics Insights
Mon, Dec 07 2020
£499 ex VAT
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Virtual Classroom
Analytics Insights
Tue, Jan 19 2021
£499 ex VAT
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Virtual Classroom
Analytics Insights
Tue, Feb 02 2021
£499 ex VAT
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Virtual Classroom
Analytics Insights
Thu, Mar 18 2021
£499 ex VAT
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Upcoming courses
Virtual Classroom
Analytics Insights
Mon, Dec 07 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Analytics Insights
Tue, Jan 19 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Analytics Insights
Tue, Feb 02 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Analytics Insights
Thu, Mar 18 2021
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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Independent Service Rating based on 9 verified reviews
Analytics Insights
Sue-Ann Cooper 3 June, 2020
I've been trawling through the GA360 platform trying to find meaning in the reports I've managed to pull. The Insights course gave me much more confidence to know that my understanding of the data was correct.
Analytics Insights
Daisy Kearl 30 April, 2020
The course was a mixture of overview and guidance.
Analytics Insights
Trusted Customer 20 July, 2018
Very thorough course, tutor really knows her subject and shares very well.
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