Analytics Insights

Name: Analytics Insights
Start: 2020-12-07 00:00:00
Location: Virtual Classroom

4.7 / 5 Feefo reviews

Learn how to use Google Analytics to make data-led decisions for your business. Our Analytics Insights course will help you gain real insight into how your customers interact with your website and will equip with you the skills to make better informed business choices.

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is ideal if you want to uncover ways to help improve the performance of your business and better understand the data that your web analytics tool presents you with.

Many global business have a web analytics solution on their website such as Google Analytics, Adobe Analytics or Webtrends, to monitor traffic and measure performance.

We use examples from Google Analytics but the rationale and theories presented in the course apply to any web analytics tool.

Led by one of our own Analytics experts, we’ll show you how to spot important trends, issues, and opportunities that can often be challenging to uncover when dealing with data.

Our Analytics Insights course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course is ideal for you if you're already a user of Google Analytics and know your way around the standard reporting interface. You will develop a better understanding of what the numbers actually mean and how to pinpoint those valuable ‘actionable insights’ to help improve your business.

Whilst our scheduled course makes use of a test account for the practical elements and demonstrations, it is recommended to use your own data to apply the concepts taught. We also recommend that you already have conversions and goals set up in your analytics account before signing up to this course (as the majority of the analysis techniques taught will be based on conversion data).

Walk away with the ability to:

Establish a set of KPIs for your online marketing activities and improve them using Google Analytics to drive actionable insights
Set frameworks and analysis techniques to drive relevant insights
Assess the impact of your marketing channel mix on site engagement and conversions
Understand attribution within Google Analytics and how it influences the data driven decisions you make
Provide relevant insights, hypotheses and recommendations against typical analysis requests

Course agenda

Introduction to analytics

Analytics fundamentals
Measurement planning

Basic insight principles

Choosing metrics
Segments and audiences
Path analysis

Advanced insight principles

Channel analysis
Attribution modelling in GA
Events and goals

Reporting best practices

Approaching an analysis task
The insight, hypothesis, recommendation framework
Using the Core Reporting API

New to Google Analytics?

View our range of guides for all you need to know about the fundamentals of GA:

Google Analytics Dimensions and Metrics Explained

Upcoming courses

Virtual Classroom Analytics Insights	Mon, Dec 07 2020 £499 ex VAT	ADD TO BASKET
Virtual Classroom Analytics Insights	Tue, Jan 19 2021 £499 ex VAT	ADD TO BASKET
Virtual Classroom Analytics Insights	Tue, Feb 02 2021 £499 ex VAT	ADD TO BASKET

Virtual Classroom

Analytics Insights

Thu, Mar 18 2021

£499 ex VAT

ADD TO BASKET

Upcoming courses

Virtual Classroom

Analytics Insights

Mon, Dec 07 2020

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Analytics Insights

Tue, Jan 19 2021

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Analytics Insights

Tue, Feb 02 2021

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Analytics Insights

Thu, Mar 18 2021

£499 ex VAT

ADD TO BASKET

Book this course

Other options available

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We offer course bundles specialising in Google Analytics Reporting, Advanced Analysis and Implementation & Configuaration.

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