App + Web Properties

The next generation of Google Analytics is here! Learn how to dive into your combined app and website analytics data and get ahead of the curve with our App + Web Properties training.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course looks at the App + Web Property feature of Google Analytics that allows marketers and app product managers to understand their users, site data, and acquisition tracks.

We also look at how we can leverage the data to optimise marketing efficiency across the Google Marketing Platform and other sources.

Our App + Web Properties course is available as a private training session at our training centre in The Shard, London, a location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

This course is for analysts or technical marketers who have a beginner’s experience in working with analytics data. It is aimed at those who are responsible for app products, development, marketing, and data analysis.

If you do not have experience in the above but you have some exposure to analytics tools or would like to begin learning about them, then this course is also suitable for you.

Walk away with the ability to:
  • Recognise the basic building blocks of analytics data
  • Understand the capabilities of the App + Web Property
  • Derive insights about your users, marketing, and user experience on your app and your website
  • Dig even deeper into your data by running custom reports in the Analysis Hub
  • Set up filters and audiences to analyse specific user groups
Prerequisites

To get the most out of this course we recommend that you already have a functional Google Analytics App+Web property to apply your learnings from the course to. We do work with a demo account during the day, but this will not be accessible outside of the session.

Course agenda
Analytics Fundamentals & Measurement Planning
  • Web Analytics framework
  • Key components and terms in analytics
  • Micro and macro conversions
  • Creating a digital measurement framework
App+Web implementation
  • Introduction to mobile reporting
  • App+Web product overviews
  • GA Standard vs GA App+Web
  • Implementation process
App+Web standard reporting
  • Interface overview
  • Creating filters and comparisons
  • Standard reports (Real Time, Users, Demographics, Behaviour, Technology)
  • Events, parameters and conversions
  • Acquisition reporting
App+Web configuration and custom reporting
  • Creating audiences and user properties
  • App+Web Analysis Hub
  • DebugView
  • Data export options
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