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Campaign Manager Fundamentals

Learn how to make best use of the Campaign Manager platform and gain hands-on experience of navigating the platform.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one day course you'll learn how to use Campaign Manager to set up digital campaigns and gain insightful reports to power future activations.

You'll learn about the core modules in Campaign Manager such as Admin and Trafficking and you'll also receive a high level overview of how reports will allow you to see how your campaigns have performed.

From creative uploads, placement strategies to understanding how floodlight configuration and implementation works, we will share with you general best practices in order for you to gain a general understanding of the main functionalities and benefits of Campaign Manager.

Our Campaign Manager Fundamentals course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:
If you’re a new practitioner and want to understand the basics and how to make the best use of the Campaign Manager platform this course is for you.
Walk away with the ability to:
  • Describe the benefits of third party adserving
  • Implement centralised creative management
  • Identify the main modules in Campaign Manager
  • Create and manage conversion pixels
  • Manage performance reporting
Course agenda
Ad Serving Principles
  • Concept
  • Benefits of using a centralised platform
The Google Marketing Platform
  • Overview
  • Benefits
Campaign Manager Campaign management
General navigation points
Admin tab
  • Account features
  • User roles intro
  • User profiles intro
  • Importing sites from Site Directory
  • Change log
Advertiser tab
  • Concept
  • Network structure
  • Creatives
  • Create an Advertiser
Campaign tab
  • Create a campaign
  • Create a placement
  • Upload a creative
  • Retrieve a creative from Studio
  • Create an ad
  • Ads overview
  • Default
  • Standard
  • Tracking
  • Generate ad tags
Trafficking document
  • What is a trafficking document
  • From media plan to TF doc
Campaign Manager Export / Import function
  • Concept
  • How to use it
Troubleshooting
  • How to identify Campaign Manager tags and floodlights tags
Tracking at Campaign level
  • 3rd party imp tracking
  • Event tag
  • Click string
  • URL append
Tracking at Advertiser level
Floodlight configuration tab
  • Sharing Floodlight configurations between different advertisers
  • Conversion pixels
  • Sales pixels
  • Floodlight activities
  • How to push floodlights to GTM
  • U-variables
  • CM macros
  • CM Audiences
  • Dynamic tags
Intro to Campaign Manager Reporting
  • Overview
  • Report Builder
  • The Summary Tab
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£3,750 ex VAT
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