This advanced course will explain best practices when planning your tracking strategy as well as deliver a deep dive of the different type of Campaign Manager Conversion pixels and which insights you can draw from them.
From an ad operation point of view we’ll discuss best practices around how to identify your tags and troubleshooting them, as well as how to set up floodlight deployment strategies.
Having a global understanding of floodlights mechanics, the tagging process and how to communicate between teams within your organisation will guarantee a better understanding of the whole process across the board.
We'll also look at how to plan your conversion strategy and why Custom Floodlight Variables give added value in terms of reporting as well as audience building.
If you don't have a sound conversion tagging strategy, then you will not have a good understanding of how your campaigns have performed.
Our Floodlights & Post Event Tracking in Campaign Manager course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom.