Google Analytics Advanced Reporting in Practice

Name: Google Analytics Advanced Reporting in Practice
Price: 499.00 GBP

4.6 / 5 Feefo reviews

Our Google Analytics Advanced Reporting in Practice course will help you gain real insight into how your customers interact with your website and equip you with the skills to make better data-led decisions for your business.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is ideal if you want to uncover ways to help improve the performance of your business and better understand the data that your analytics tool presents you with.

We use examples from Google Analytics, but the rationale and theories presented in the course apply to any analytics tool.

Led by one of our own Analytics experts, we’ll show you how to spot important trends, issues, and opportunities that can often be challenging to uncover when dealing with data.

Our Google Analytics Advanced Reporting course is available as a private session. It can be delivered at a location of your choice or via virtual classroom.

Course overview

Who should attend:

This course is ideal for you if you're already a user of Google Analytics and know your way around the standard reporting interface. You will develop a better understanding of what the numbers actually mean and how to pinpoint those valuable ‘actionable insights’ to help improve your business.

Whilst our scheduled course makes use of a test account for the practical elements and demonstrations, it is recommended to use your own data to apply the concepts taught. We also recommend that you already have conversions and goals set up in your analytics account before signing up to this course (as the majority of the analysis techniques taught will be based on conversion data).

Walk away with the ability to:

Establish a set of KPIs for your online marketing activities and improve them using Google Analytics to drive actionable insights
Set frameworks and analysis techniques to drive relevant insights
Assess the impact of your marketing channel mix on site engagement and conversions
Understand attribution within Google Analytics and how it influences the data driven decisions you make
Provide relevant insights, hypotheses and recommendations against typical analysis requests

Course agenda

Introduction to analytics

Analytics fundamentals
Measurement planning

Basic insight principles

Choosing metrics
Segments and audiences
Path analysis

Advanced insight principles

Channel analysis
Attribution modelling in GA
Events and goals

Reporting best practices

Approaching an analysis task
The insight, hypothesis, recommendation framework
Using the Core Reporting API

New to Google Analytics?

View our range of guides for all you need to know about the fundamentals of GA:

Google Analytics Dimensions and Metrics Explained

Book this course

Call our sales team today

020 7993 4556

Other options available

Save 30% on Career Builder Bundles

We offer course bundles specialising in Google Analytics Reporting, Advanced Analysis and Implementation & Configuaration.

View Bundle