Digital Content & Copywriting

This is a fully supported, 10-week online training course delivered by our partners Red & Yellow and covers the copywriting and strategic skills necessary to plan, create and implement an effective digital content strategy.
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10 week online course
Discussion forums
Video lectures & Live tutorials
Weekly chat sessions
Engaging course notes
High-practical assignments
Content is an essential part of any marketing strategy and businesses that fail to recognise its importance will be left behind.
This course will teach you how to create and deliver engaging content that will help build strong, trusting brand-consumer relationships.

You’ll learn how to create a content marketing plan and manage content communities across various digital platforms and channels. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
Course overview
Who should attend:
Whether you are a current or aspiring content marketer, a small business who relies on content to promote your brand or a copywriter who wants to learn how to write for the web, this course is ideal if you to be able to write compelling copy for your brand.
Walk away with the ability to: 
  • Learn how to identify and create digital content
  • Understand your online audience and how to engage with them
  • How to create engaging content that generates a true value exchange with your customers
  • Become proficient at managing communities effectively across various platforms
  • Produce a portfolio of content including blogs, podcasts, web copy and social media content
Course Agenda
Module 1 - An Introduction to Digital Content
  • Identify digital content and explain its important
  • Recognise important brand touchpoints
Module 2 – The Basics
  • Define a target audience for content
  • Present the brand uniformly across content platforms
  • Understand how people consume digital content
  • Use persuasive language
  • Create customer personas
Module 3 – Content Planning
  • Explain how content strategy fits into the overall business strategy
  • Perform research related to content
  • Create a content plan
Module 4 – Copywriting Basics
  • Understand basic principles for digital copywriting
  • Write for websites, email, mobile and ads
Module 5 – Copywriting for Media
  • Write for social media
  • Create blogs, podcasts and write videos
  • Write a social media post, a video and a blog post
Module 6 – Community Management
  • Describe a content community
  • Conduct reputation management
  • Create a community management strategy
  • Write responses to social media comments, conduct online monitoring
Module 7 – Managing Up
  • Prepare for crisis management
  • Report on content performance
  • Create a communications plan
Module 8: Optimisation
  • Produce the best possible digital copy
  • Understand how to approach analytics
  • Explain content related ROI
  • Test content
  • Write credible copy
How the course works
The course is completed entirely online on the Red & Yellow learning platform. The course involves:
  • 8 modules (1 per week)
  • 8 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 8-10 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to orientation. You'll get to familiarise yourself with the online learning platform, understand how everything works and meet the team that'll support you during this upskilling process. Then in weeks 2-10, you'll start delving into the learning modules.
Upcoming courses
Digital Content & Copywriting
Mon, Nov 18 2019
£999 ex VAT
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