Digital Marketing Online

Master the marketing skills that are essential to deliver an effective digital marketing strategy for your brand on this 10 week online Digital Marketing course delivered by our partner Red & Yellow.
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10 week online course
Discussion forums
Video lectures & Live tutorials
Weekly chat sessions
Engaging course notes
High-practical assignments
This course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert reviewed content.
Learn the ins and outs of digital marketing - from key principles and applications to the value of integrated strategic approaches, along with the ability to implement marketing strategies across most facets of digital.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
Course overview
Who should attend:
This course is designed for marketers who are looking to enhance or consolidate their digital marketing knowledge and improve their career in online marketing. Whether you’re a brand manager looking to promote your brand more effectively online or a business owner wanting to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills for your career.
Walk away with the ability to:
  • Understand which digital channels to use and how best to use them
  • Engage with your target audience and effectively communicate your offering
  • Develop and implement an effective Digital Marketing Strategy
  • Measure a digital campaign success using web and analytics data
  • Become a fully rounded digital marketer
Course Agenda
Module 1: Strategy
  • Understand digital marketing strategies and their importance
  • Understand why customers make the choices they do
  • Explain the importance of data in a customer-centric organisation
Module 2: Planning Digital Assets
  • Learn about the different means of collecting and analysing data for market research
  • Ensure digital assets are engaging and user-friendly
Module 3: Capitalising on Digital Assets
  • Recognise the qualities of effective web design
  • Understand what mobile channels are available for marketers
  • Learn about the considerations involved with eCommerce
Search Engine Optimisation
  • The Search Marketing Landscape
  • Ranking Factors
  • Common SEO objectives
  • Building Organic Search success
Module 4: Speaking to your audience of one
  • Write engaging copy suited to readers in a digital context and to search engines
  • Plan, research and implement an effective SEO strategy across text and other content
  • Explain why CRM is essential for any business
Module 5: Direct Marketing
  • Implement a content marketing strategy that engages and creates value for customers
  • Understand how successful online videos are produced
  • Structure and design an effective marketing email
  • Explain how mobile can tie in and enhance your direct marketing campaigns
Module 6: Social Media
  • Learn the best ways to engage with audiences on the main social media platforms
  • Create a social media strategy
Module 7: Online Advertising
  • Advertising on search engines and across the web using display advertising
  • Understand which business objectives can be met with online advertising
  • Learn about the various ad formats, payment models and ad types available
  • Create a best-practice ads to be displayed on the main social media platforms
Module 8: Optimisation
  • Discover how to pick the right test for specific goals and purposes
  • Perform conversion optimisation step by step to improve marketing efforts
  • Understand the basics of how to approach Google Analytics and other analytics platforms
How the course works
The course is completely entirely online on the Red & Yellow learning platform. The course involves:
  • 8 modules (1 per week)
  • 7 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 8-10 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to familiarising yourself with the online learning platform (virtual classroom) and meet the team that’ll support you during this upskilling process. Then in weeks 2-10, you'll start delving into the learning modules.
Upcoming courses
Digital Marketing Online
Mon, Oct 28 2019
£1,200 ex VAT
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Digital Marketing Online
Mon, Nov 25 2019
£1,200 ex VAT
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