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Marketing Strategy

Gain the skills to create an effective marketing strategy to drive your brand forward on this 6 week course delivered by our partners Red & Yellow.

6 week online course

Discussion forums

Video lectures & Live tutorials

Weekly chat sessions

Engaging course notes

High-practical assignments

This course covers the essentials skills you will need to understand, plan, implement and monitor a successful marketing strategy.

We will show you how to use a variety of digital tools, tactics and approaches to reach the right people with the right marketing channels and creatively drive your brand forward.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

Course overview

Who should attend:

This course is ideal for current or aspiring marketers who want to gain an in-depth understanding of strategic marketing. The course covers modern marketing tactics that will allow you to promote your brands more effectively online and offline.

Walk away with the ability to:

Set clear, achievable goals for your marketing efforts
Understand the research, planning and creative aspects of marketing strategy
Create value through content and creative executions
Develop a clear marketing strategy
Constantly iterate, optimise and improve your marketing efforts, using sound insights and data

Course Agenda

Module 1: Introduction to Marketing

Understand and explain key marketing concepts
Understand the importance and purpose of a marketing strategy

Module 2: Strategic Thinking

Identify the many internal and external factors that affect a brand’s marketing strategy
Apply a range of different conceptual approaches to creating your marketing strategy

Module 3: Developing the Strategy

Choose the right mix of marketing channels for your campaign, brand or objective
Use a range of tools and models to assess whether your marketing strategy is succeeding

Module 4: Creative Strategy

Use the power of storytelling to engage audiences
Create value through content and creative executions, endearing your audience and building a strong relationship with them

How the course works

The course is completed entirely online on the Red & Yellow learning platform. The course involves:

4 modules (1 per week)
4 assignments (1 per week, mix of quizzes and written questions)
1 research project (completed over the duration of the course)
5-7 hours of study per week (including the reading of course notes, further research and assignments)

Upcoming courses

Marketing Strategy

Mon, Nov 11 2019

£599 ex VAT

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