Marketing Strategy

Want to create a holistic marketing strategy but don’t know where to start? This six-week course delivered by our partners Red & Yellow will teach you the skills you need to build a strategy that will boost your brand.
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6 week online course
Discussion forums
Video lectures & Live tutorials
Weekly chat sessions
Engaging course notes
High-practical assignments
This course covers the essentials skills you will need to understand, plan, implement and monitor a successful marketing strategy.
We will show you how to use a variety of digital tools, tactics and approaches to reach the right people with the right marketing channels and creatively drive your brand forward.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
Course overview
Who should attend:
This course is ideal for current or aspiring marketers who want to gain an in-depth understanding of strategic marketing. The course covers modern marketing tactics that will allow you to promote your brands more effectively online and offline.
Walk away with the ability to:
  • Set clear, achievable goals for your marketing efforts
  • Understand the research, planning and creative aspects of marketing strategy
  • Create value through content and creative executions
  • Develop a clear marketing strategy
  • Constantly iterate, optimise and improve your marketing efforts, using sound insights and data
Course Agenda
Module 1: Introduction to Marketing
  • Understand and explain key marketing concepts
  • Understand the importance and purpose of a marketing strategy
Module 2: Strategic Thinking
  • Identify the many internal and external factors that affect a brand’s marketing strategy
  • Apply a range of different conceptual approaches to creating your marketing strategy
Module 3: Developing the Strategy
  • Choose the right mix of marketing channels for your campaign, brand or objective
  • Use a range of tools and models to assess whether your marketing strategy is succeeding
Module 4: Creative Strategy
  • Use the power of storytelling to engage audiences
  • Create value through content and creative executions, endearing your audience and building a strong relationship with them
How the course works
The course is completed entirely online on the Red & Yellow learning platform. The course involves:
  • 4 modules (1 per week)
  • 4 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 5-7 hours of study per week (including the reading of course notes, further research and assignments)
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