Media Planning

Name: Media Planning
Price: 999.00 GBP

Learn how to create valuable brand experiences across all media touchpoints using an integrated approach

10 week online course

Discussion forums

Video lectures & Live tutorials

Weekly chat sessions

Engaging course notes

High-practical assignments

This is a fully supported, 10-week online training course delivered by our partners Red & Yellow. You will learn about the pros and cons of traditional and digital media channels; what constitutes a robust media strategy; why it is so important to segment and understand your audience; and how to measure, optimise and report on performance.

It will also cover the role of the various channels, the importance of an integrated approach, defining the audience, how best to connect with them, and measure performance to ascertain cost versus value.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

Course overview

Who should attend:

Anyone who works in any form of advertising or marketing communications, or anyone who intends getting into the field. This course was written for people who are finding it difficult to see the value of digital, and in particular the value of combining traditional and digital.

Walk way with the ability to:

Understand the current media landscape and the impact it has on customers
Describe your target market
Align audience segmentation with your marketing objectives
Understand the importance of different channels working together
Negotiate media space and manage your media budget

Course Agenda

Module 1: Introduction

Explain how the current media landscape affects customers
Understand where advertising falls under the marketing umbrella
Describe important touchpoints for your brand

Module 2: Marketing Channel Management

Focus on the most important consideration in any form of advertising you create
List above-the-line channels and when you should use them
Name below-the-line channels and when you should use them
Figure out how to use ATL and BTL together to create unified communications

Module 3: Audience

Describe your target market using demographics and psychographics
Understand segmentation and create customer personas
Start researching and measuring your audiences

Module 4: Crafting a Strategy

Align your audience segmentation with your marketing objectives
Determine your strategic priorities and align your campaigns to them
Select the most appropriate channels for your marketing campaigns
Understand the different online payment models

Module 5: Traditional / ATL Management

Select traditional channels based on how they will contribute to your media mix
Describe the process of using each channel
Understand the importance of having channels work together

Module 6: Online Advertising

Select online channels based on how they will contribute to your media mix
Describe the process of using each channel
Select a media mix based on which channels will work together well to achieve your goals

Module 7: Managing Media Projects

Pinpoint resources for your media project
Manage your media budget
Negotiate for and purchase media space

Module 8: Optimising

Write and evaluate a media proposal
Measure the performance of various media types
Optimise your campaigns

How the course works

The course is completed entirely online on the Red & Yellow learning platform. The course involves:

Upcoming courses

Media Planning

Mon, Jul 18 2022

£999 ex VAT

ADD TO BASKET

Upcoming courses

Media Planning

Mon, Jul 18 2022

£999 ex VAT

ADD TO BASKET

Book this course

Date

£999 ex VAT