This is a fully supported, 10-week online training course delivered by our partners Red & Yellow. You will learn about the pros and cons of traditional and digital media channels; what constitutes a robust media strategy; why it is so important to segment and understand
your audience; and how to measure, optimise and report on performance.
It will also cover the role of the various channels, the importance of an integrated approach, defining the audience, how best to connect with them, and measure performance to ascertain cost versus value.
Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.