Practices for Success in Display & Video 360

Grow your programmatic trader skill set and understand best practices for campaign setup, optimisation and reporting.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course is suitable for Programmatic Traders who want to learn best practices on how to set up efficient campaigns in Display & Video 360 across different scenarios.

Regardless of the type of advertiser or KPIs, our experienced Programmatic & Google Marketing Platform trainer will take you through a variety of user cases to make the most of insertion order setup, line item management, automated bidding strategy, amongst other factors.

We will also explore the available options to access media programmatically in Display & Video 360 and share best practices when setting up deals and identify common pitfalls.

Our Practices for Success in Display & Video 360 course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:

This course is suitable for Programmatic Traders already using the Display & Video 360 platform and who want to optimise campaigns with different goal functions and KPIs.

Walk away with the ability to:
  • Work with different ways of accessing media programmatically
  • Utilise different bidding algorithms and apply bid strategies
  • Set your own campaign optimisation methodology
  • Adopt best practices for campaign reporting
Course agenda
Buying Media programmatically in Display & Video 360
  • Open Auction
  • PMPs
  • Preferred Deals
  • Programmatic Gauranteed
  • The Marketplace
  • Deals best practice
  • Common Deal spend blockers
Bidding Algorithms
  • Fixed bid vs Automated bidding
  • Bid Multipliers
  • Branding vs Direct response bid strategy approach
  • vCPM vs viewability targeting
  • Bid strategies best practices
Campaign Optimisation
  • Useful reporting
  • Common pitfalls
  • Tips and tricks for Performance and Branding Campaigns
  • Advanced Reporting in Display & Video 360
  • Cross device conversions
  • Applying your attribution model insights into your campaign optimisation
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