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Courses

Finding the right course should be simple and intuitive. You know, just like the things we make.
All our courses have been carefully created to guide you through your chosen subject from start to finish. Choose from our schedule or private course options, or learn at your own pace with our online courses.
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Google Marketing Platform courses
Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager 360 Campaign Manager 360 Fundamentals
1 day Virtual/Private/Classroom
Learn how to make best use of the Campaign Manager 360 platform and gain hands-on experience of navigating the platform.
Campaign Manager 360 Campaign Manager 360 Best Practices
1 day Virtual/Private/Classroom
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager 360 Campaign Manager 360 Reporting Deep Dive
1 day Virtual/Private/Classroom
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager 360.
Campaign Manager 360 Floodlight & Post Event Tracking in Campaign Manager 360
1 day Virtual/Private/Classroom
Ensure your conversion tracking is setup in the right way to obtain insights on performance and measure the success of your digital campaigns.
Campaign Manager 360 Attribution in Campaign Manager 360
1 day Virtual/Private/Classroom
Learn how to make the best use of the Campaign Manager platform for cross-channel Attribution reporting.
Campaign Manager 360 Fundamentals of Online Tracking
1 day Virtual/Private/Classroom
If you want to understand the fundamentals of online media, this one day course covers the key processes and metrics for success when using Campaign Manager 360.
Display & Video 360 Display & Video 360 Fundamentals
Virtual/Private/Classroom
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Display & Video 360 Multi-channel Campaigns in Display & Video 360
1 day Virtual/Private/Classroom
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
Display & Video 360 Brand Safety in Display & Video 360
1 day Virtual/Private/Classroom
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
Display & Video 360 YouTube Buying in Display & Video 360
1 day Virtual/Private/Classroom
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Display & Video 360 Data, Audience & Activation Strategy in DV360
1 day Virtual/Private/Classroom
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Display & Video 360 Managing Programmatic Deals in DV360
1 day Virtual/Private/Classroom
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Display & Video 360 Traders Best Practices in DV360
1 day Virtual/Private/Classroom
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
GMP Fundamentals Google Marketing Platform Principles
1 day Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
GMP Fundamentals Google Marketing Platform In-Depth
PRIVATE COURSE ONLY
Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.
GMP Fundamentals Technology Implementation in CM360, DV360 and SA360
1 day Virtual/Private/Classroom
Learn how to plan and action the implementation of Campaign Manager 360, Search Ads 360 and Display & Video 360.
Studio Studio Fundamentals
1 day Virtual/Private/Classroom
Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high impact and complex Rich Media creative executions.
Studio Google Web Designer
1 day Virtual/Private/Classroom
Want to be at the cutting edge of the program Google has developed to make it easy to create rich media ads? Then our Google Web Designer course is the perfect place to start.
Analytics 360 Analytics 360
1 day Virtual/Private/Classroom
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
Search Ads 360 Search Ads 360: Fundamentals
Virtual/Private/Classroom
Gain an introduction to the fundamental features and benefits of Search Ads 360.
Search Ads 360 Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.
Analytics & Optimisation courses
Our courses have been carefully created by our in-house experts to give you the practical skills essential for planning and implementing a web analytics solution as well as monitoring your online marketing and improving your website performance.
Google Analytics
1 day Virtual/Private/Classroom
Whether you’re new to Google Analytics or looking to expand your existing knowledge, our GA courses will provide everything you need to effectively measure and analyse your online data.
Google Tag Manager
1 day Virtual/Private/Classroom
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Conversion Optimisation
1 day Virtual/Private/Classroom
Are you looking for a better return on your marketing spend? Our Conversion Rate Optimisation course has been designed by our in-house experts to help you convert more visitors.
Google Optimize & Optimize 360
1 day Virtual/Private/Classroom
Learn how to plan and action the implementation of Optimize & Optimize 360 on this one day course.
Google Analytics Advanced Reporting
1 day Virtual/Private/Classroom
Our Google Analytics Advanced Reporting course will help you gain real insight into how your customers interact with your website and equip you with the skills to make better data-led decisions for your business.
Google BigQuery
1 day Virtual/Private/Classroom
Want to learn how to run super-fast queries on large datasets? Our Google BigQuery course will give you an in-depth understanding of the tool and enable you to turn big data into actionable business insights.
Google Analytics for Firebase
1 day Virtual/Private/Classroom
Want to know how to make the most of Google Analytics for Firebase app tracking? Learn how to measure and analyse your app data with our in-depth Google Analytics for Firebase course.
Google Data Studio
1 day Virtual/Private/Classroom
Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Are you tired of building dashboards that nobody uses? Our Google Data Studio course is just what you need!
Adobe Analytics
1 day Virtual/Private/Classroom
Learn how to measure and report on your online data and demystify Adobe Analytics with our introductory course.
Advanced Marketing Analytics
PRIVATE COURSE ONLY
Looking to boost your organisation’s marketing efficiencies with Google Cloud? Understand the process behind building relevant audiences using predictions and machine learning with our Advanced Marketing Analytics training.
Ads Data Hub
PRIVATE COURSE ONLY
If your organisation is interested in utilising event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns, then this one-day Ads Data Hub course is ideal.
Google Analytics 4 Reporting
1 day Virtual/Private/Classroom
The next generation of Google Analytics is here! Learn how to dive into your combined app and website analytics data and get ahead of the curve with our Google Analytics 4 training.
Analytics 360
1 day Virtual/Private/Classroom
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
GDPR courses
Our courses are led by a certified GDPR Practitioner and will give you a clear understanding of the Regulation’s most salient points to help get your business and digital marketing in shape.
GDPR: A Beginners Guide
PRIVATE COURSE ONLY
Do you have a clear view of why GDPR is so important to the digital industry? Our GDPR: A Beginners' Guide course provides a great start to gain an understanding on the impact it will have on your business.
GDPR: Consents, Rights & Fines
PRIVATE COURSE ONLY
The GDPR alters the landscape of Data Privacy. Understanding what's new is essential to both compliance and to reducing risk. Our GDPR: Consent, Rights & Fines course focuses on three of the areas most changed under the new regulation.
Related news
& insights
Access the latest digital marketing insights, valuable tips and relevant advice from our experts.
BROWSE ALL ARTICLES
Analytics Guides
05 Nov, 2019
The key to understanding the data in your Google Analytics reports lies in your grasp of metrics and dimensions. But what is the difference between these two types of data and how can you use them to ...
Analytics Guides
23 Dec, 2019
Event tracking is used to measure anything on a website where a user is not necessarily moving to a new page. It helps you understand how people interact with your website - this could be watching a v...
Analytics Guides
24 Jan, 2020
By adding Google Analytics to your WordPress account, you can track how your audience is finding your website, what they’re doing when they’re there, and which pages they’re dropping off at. Thi...