Google Ads (AdWords): Search

Google Ads (AdWords): Search

Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses.

£499
ex VAT

Google AdWords is now known as Google Ads. As a Google Marketing Platform Certified Partner we’ll share our hints and tips to ensure your paid search activity is achieving the maximum return on investment.

Jellyfish began life as a paid search agency. Today we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimised and generate maximum results from paid search.

On the standard course we’ll introduce the fundamentals of Google Ads and show you how to create efficient, well-structured campaigns. On our advanced course you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact Search Engine Marketing campaigns to effectively expand your account.

Our courses are available at our training centre in The Shard, London.

We also offer private training courses tailored to your needs, which are ideal if you have a team you want to bring up to speed in PPC management.

Google Ads (AdWords): SearchStandard1 day Classroom Course

Our Google Ads: Search - Standard course covers the key elements to help you get the most from Google Ads and pay-per-click ads.

We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

What will I learn?
By the end of this course you'll walk away with the ability to:
  • Explain the mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings
  • Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
  • Write compelling ad copy and implement all the basic ad extensions at your disposal
  • Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment
Why should I take this course?
Our Google Ads: Search - Standard course is accredited by CPD and aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently. By attending this course it will contribute to 7 hours of your CPD learning hours.
Course Overview
What is PPC
  • How are SEO and PPC different?
The Search Engine Landscape
  • The key search players
  • Key targeting features
  • How does PPC work?
  • Key metrics
Quality Score
  • How quality score is calculated
  • Quality score benefits
  • What influences Quality Score
  • Click Through Rate
  • Relevancy
  • Landing page quality
  • How quality score affects your CPC
  • How the Google Ads auction works
PPC Best Practice
  • How are search accounts structured?
  • What’s a campaign?
  • What’s an ad group?
  • What’s a keyword?
  • What’s an ad?
  • Campaign vs. ad group
  • Optimisation levers
Keywords
  • Generation keyword ideas
  • Google Keyword Planner
  • Keyword match types
  • Close variants
  • Broad match modified
  • Negative keywords
  • Using negatives intelligently
  • Keyword mining
Campaign Structure
  • Campaign and Ad group best practice
Ad Copy
  • What are text ads?
  • Anatomy of Google Ads ad copy
  • Tips for writing good ads
  • Ad extensions
  • Ad disapprovals
Optimisation
  • Bid management
  • Landing pages
  • Ad copy
  • Campaign settings
  • Keywords
Optimisation Schedule
  • Daily, weekly and monthly tasks
  • Common mistakes
Campaign Setup Walkthrough
  • Campaign setup
  • Ad group setup
Upcoming CoursesView all
Mon | July 8 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Mon | July 22 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Tue | August 6 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Wed | August 21 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Mon | September 9 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Mon | September 23 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Mon | October 7 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Thu | October 24 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Wed | November 6 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Thu | November 21 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Wed | December 4 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Tue | January 7 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Wed | January 22 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Mon | February 10 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Mon | February 24 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Mon | March 9 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT
Mon | March 23 | 1 day
Google Ads (AdWords): Search Standard
The Shard, London
£499 +VAT

Google Ads (AdWords): SearchAdvanced1 day Classroom Course

The advanced course explores techniques you can utilise in order to more efficiently set up and manage your Google Ads search campaigns to an agency standard.

We look at the ideal setup for your campaigns and ad groups, how to utilise keywords and negative keywords in the most effective way, how to diagnose and solve keyword issues, ad copy testing, advanced reporting, optimisation and remarketing.

By the end of the course you will feel inspired and knowledgeable in all key areas of this specialist area.

What will I learn?
By the end of this course you'll walk away with the ability to:
  • Create advanced, well structured search campaigns (including naming conventions)
  • Use advanced reporting features and data effectively
  • Run and analyse robust ad copy tests to drive the highest possible click-through rate
  • Distinguish between the different ad extensions, decide which are relevant and how to implement them
  • Use Remarketing Lists for Search Ads (RLSA) to optimise your activity
Why should I take this course?
This level has been designed for those who are already running Google Ads campaigns in-house and understand the terminology or might be thinking of bringing their campaigns in-house from a third party. 
Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice. 
Course Overview
Account Structure & Organisation
  • Benefits of a good Account Structure
  • What bad looks like
  • What good looks like
  • Campaign naming conventions
  • Ad group best practice
Keywords
  • Keyword match type recap
  • Common keyword Issues
  • Low search volume
  • Low quality score
  • Below first page bid
  • Filtering and saving views
  • Negative keywords
  • Campaign negative lists
  • Negative keyword strategy and implementation
  • Routing keywords
Advanced Ad Copy
  • What makes a good piece of ad copy?
  • Ad copy testing
  • Macro and micro testing
  • Analysing results
  • Ad extensions
Reporting
  • Impression share
  • Change history report
  • Segmentation reports
  • Auction insights report
  • Demographic reports
  • Bid modifiers
Optimisation
  • Investigating performance
  • Quadrants and filters
  • Non-converting keywords
  • Converting keywords
  • Performance filters
  • Optimisation schedule
  • Daily, weekly, monthly tasks
Remarketing Lists for Search Ads
  • What is RLSA?
  • Benefits of RLSA
  • Creating audience lists
  • Remarketing strategy
  • RLSA and the marketing funnel
Upcoming CoursesView all
Tue | July 9 | 1 day
Google Ads (AdWords): SearchAdvanced
The Shard, London
£499 +VAT
Fri | August 9 | 1 day
Google Ads (AdWords): SearchAdvanced
The Shard, London
£499 +VAT
Tue | September 10 | 1 day
Google Ads (AdWords): SearchAdvanced
The Shard, London
£499 +VAT
Tue | October 8 | 1 day
Google Ads (AdWords): SearchAdvanced
The Shard, London
£499 +VAT
Thu | November 7 | 1 day
Google Ads (AdWords): SearchAdvanced
The Shard, London
£499 +VAT
Thu | December 5 | 1 day
Google Ads (AdWords): SearchAdvanced
The Shard, London
£499 +VAT
Wed | January 8 | 1 day
Google Ads (AdWords): SearchAdvanced
The Shard, London
£499 +VAT
Tue | February 11 | 1 day
Google Ads (AdWords): SearchAdvanced
The Shard, London
£499 +VAT
Tue | March 10 | 1 day
Google Ads (AdWords): SearchAdvanced
The Shard, London
£499 +VAT
Our facilities
Trainers

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.

Facilities

Facilities

Jellyfish have first class training facilities. Our flagship training centre is located at The Shard in London and we also have premium training facilities in the US, Spain and South Africa. We can also train at a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.