Google Ads: Display (GDN)

Google Ads: Display (GDN)

An introduction to the fundamental features and benefits of Display within Google Ads (formerly known as Google Display Network (GDN)).

ex VAT

Our Google Ads: Display (GDN) course will explore what a display strategy should look like and the targeting and creative options available within Google Ads to put this into practice.

Display campaigns are one of the campaign types available in Google Ads. This one-day course provides an overview of all the display ads features available in the Google Ads platform including set up, targeting and ad creation.

We'll explore Google Ads for display looking firstly at how to create a display strategy and then at how this can be actioned within Google Ads to place ads across the Google Display Network.

You will get an insight into display strategy, how this can be applied to your business and how the display features and settings in Google Ads can help you to achieve your goals.

Our Google Ads: Display (GDN) course is available at our training centre in The Shard, London. We can also run private sessions tailored to your business requirements.

Google Ads: Display (GDN)1 day Classroom Course

Gain hands-on experience navigating the platform learning how to set up campaigns, ad groups, and create and/or upload ads. You’ll also learn about the available targeting features, when to use each one and where they fit in the marketing funnel.

By the end of the day you’ll understand the available ad types, how to create responsive display ads and how to optimise your campaigns.

What will I learn?
Upon completion of the course you’ll walk away with the ability to:
  • Describe what display advertising is and how it can be used
  • Explain how the targeting features work and know which features to select
  • Set up your own campaigns and ad groups
  • Choose between the different display ad types available
  • Create a display strategy
Why should I take this course?
Our Google Ads: Display (GDN) course is aimed at anybody looking for a fundamental understanding of display advertising and how to implement display campaigns across the Google Display Network through Google Ads. The course will also be useful for anybody who has previously run GDN campaigns and would like a refresher on the latest features within Google Ads.
Course Overview
What is Display Advertising?
  • An introduction
  • Display advertising vs. paid search
The Google Display Network
  • What is the Google Display Network?
  • Google Ads: Display vs. Programmatic
  • Google Ads vs. Search Ads 360
Targeting features
  • Audiences
  • Demographics
  • Content
  • Automated targeting
  • Frequency capping
Display Ad formats
  • Ad sizes
  • Text ads
  • Static image ads
  • GIFs
  • HTML 5
  • Responsive Display Ads
  • What are Gmail ads?
  • Gmail Ads targeting features
  • Creating Gmail Ads
Display Strategy
  • Segmenting audiences
  • Evaluating platforms
  • Defining creative
  • Best practices
Optimisation and best practice
  • Campaign and ad group structure
  • Choosing your ad sizes
  • Targeting
  • Placement reports
1 day£499 ex VAT
Upcoming CoursesView all
Thu | September 19 | 1 day
Google Ads: Display (GDN)
The Shard, London
£499 +VAT
Wed | October 9 | 1 day
Google Ads: Display (GDN)
The Shard, London
£499 +VAT
Mon | November 11 | 1 day
Google Ads: Display (GDN)
The Shard, London
£499 +VAT
Tue | December 10 | 1 day
Google Ads: Display (GDN)
The Shard, London
£499 +VAT
Tue | January 21 | 1 day
Google Ads: Display (GDN)
The Shard, London
£499 +VAT
Wed | February 12 | 1 day
Google Ads: Display (GDN)
The Shard, London
£499 +VAT
Wed | March 11 | 1 day
Google Ads: Display (GDN)
The Shard, London
£499 +VAT
Our facilities


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.



Jellyfish have first class training facilities. Our flagship training centre is located at The Shard in London and we also have premium training facilities in the US, Spain and South Africa. We can also train at a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.