Display & Video 360 Fundamentals

Display & Video 360 Fundamentals

Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.

ex VAT

DoubleClick Bid Manager is now known as Display & Video 360. This one day course is ideal if you're new to the platform or require a refresher. We'll make sure you understand the programmatic ecosystem, the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We'll share best practices on how to setup a basic campaign, leverage targeting capabilities and reports within the platform.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of the platforms capabilities.

Our Display & Video 360 Fundamentals course is available at our training centre in The Shard, London. We also offer private and webinar training sessions tailored to your business needs.

What will I learn?

Upon completion of this course you’ll walk away with the ability to:

  • Describe the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
  • Implement basic campaign setup
  • Describe the programmatic trade of media
  • Build strategies for different types of campaigns
  • Identify different targeting sources in Display & Video 360
  • Run basic in-platform reporting in Display & Video 360

Course Overview

    Programmatic & Google Marketing Platform Overview

    • The evolution of programmatic and associated technologies
    • The unified Google Marketing Platform ecosystem
    • Where does Display & Video 360 fit in with the Google Marketing Platform

    Display & Video 360

    • What can Display & Video 360 do vs other DSPs
    • Linking Display & Video 360 to other solutions within the Google Marketing Platform
    • Display & Video 360 hierarchy

    Creating campaigns

    • Campaigns, Insertion Orders and Line Items step by step


    • 1st party audiences
    • Google audiences
    • 3rd party audiences
    • Content targeting
    • Audience targeting (linking GA & Campaign Manager audiences to Display & Video 360)
    • Technology targeting

Campaign planning

  • Audience planning, marketing objectives and KPIs
  • Bid strategies in Display & Video 360
  • Campaign setup best practices

Buying Media programmatically

  • Types of inventory: from Open Auction to Programmatic Guaranteed
  • The Marketplace


  • Basic reporting and optimisation tips
£599 ex VAT
Upcoming CoursesView all
Mon | July 8 |
Display & Video 360 Fundamentals
The Shard, London
£599 +VAT
Mon | September 2 |
Display & Video 360 Fundamentals
The Shard, London
£599 +VAT
Mon | November 4 |
Display & Video 360 Fundamentals
The Shard, London
£599 +VAT
Tue | January 14 |
Display & Video 360 Fundamentals
The Shard, London
£599 +VAT
Mon | March 2 |
Display & Video 360 Fundamentals
The Shard, London
£599 +VAT

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.