Negotiation, set up and troubleshooting PMPs

Negotiation, set up and troubleshooting PMPs

Understand the work efficiency that Private Marketplaces bring to the programmatic buying.

Call our Sales team today 0808 250 4012

This one day course is ideal if you would like to understand the Private Marketplace buying process and learn the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We share recommendations on how to select Publishers, Negotiations and Workflow best practice.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of Publisher Relationship Management and programmatic buying capabilities through the private marketplace deal negotiations.

By the end of the course, you’ll be able to leverage DV360’s Marketplace to negotiate deals with publishers at scale, as well as use DV360 to find users based on marketing funnel position instead of media type.

Our Our PMP course is available at our training centre in The Shard, London. We also offer private and webinar training sessions tailored to your business needs.

What will I learn?

Upon completion of this course you’ll walk away with the ability to:

  • Successfully run a PMP
  • Describe the benefits of a Private Marketplace
  • Undertake the selection, creation and activation processes of Publisher Portfolio Management
  • Conduct Deal Negotiation & Trading Optimisations
  • Follow best practice for Troubleshooting and Known Limitations

Course Overview

Programmatic Inventory: Overview

  • Publisher relationship management: negotiating a PMP
  • How to successfully run a PMP

PMP Transactions

  • Types of Programmatic Transactions
  • SSP Capabilities
  • Pricing and Efficiency

PMP Selection Process

  • Publisher Targeting Capabilities
  • PMPs – Quality, Transparency, Data, Cost, Efficiency and Formats

Workflow Management

  • Top Level Working Process
  • Recommended Approach to PMP Deals – step by step

Publisher Relationship Management

  • Roles and Responsibilities
  • PMP Considerations/Limitations

PMP Management and Considerations

  • Inventory / Deal Troubleshooting
Call our Sales team today 0808 250 4012

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

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They certainly know the digital world

Very useful insights that have paid off time and time again since the course.