Access Mini Labs

Right for you if you are looking to drive ad campaign efficiencies and improve performance.

Ensure your advertising spend is optimised in real time, personalised and drives results.

An action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.

Marketers whose organisation is using Google Ads

Nascent, Emerging, Connected, Multi-moment

Right for you if you want to progress to a higher level of omnichannel maturity.

Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.

A clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.

Digital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance

Nascent, Emerging, Connected, Multi-moment

Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.

An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.

A draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.

Planning lead, client lead, search function lead (account director or above)

Emerging, Connected

Right for you if you want to understand the role that apps can play in driving business growth and the strategic purpose of the app.

Understand the relevancy of apps as a business growth driver and create an app marketing strategy to achieve your client's business and marketing objectives.

An app marketing strategy with a clear roadmap and timeline for an app campaign.

Senior external stakeholders, marketing directors, brand managers, product owners and agency representatives

Emerging, Connected

Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.

Examine how broader omnichannel strategies and measurements can benefit your business and the measurement tools that can improve cross-team functioning.

An action plan identifying changes needed to implement omnichannel strategies within your business.

C-Level executives in businesses with a retail focus who have completed the “Become an omnichannel-first company” Mini Lab. Could also work for larger groups with cross functional senior stakeholders from finance, sales, IT, and analytics.

Nascent, Emerging, Connected

Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.

Introduces programmable marketing and programmatic technology. Discusses the benefits of both. Showcases a best in class example.

A programmatic rationale statement showing why you should incorporate programmatic into the business.

Brand managers, directors and creative agencies; end advertiser and their agency if they are not familiar with programmatic

Nascent