Digital Consumer Marketing Online Course

This fully supported, 10-week online training course, delivered by our partners Red & Yellow, gives you a solid foundation of integrated marketing fundamentals and the skills required to develop big ideas and a solid pathway to brand success.

Digital Consumer Marketing
Course length 10 weeks
Start date 16th Sep, 2019
Register by 9th Sep, 2019
Moderated course 8 modules
ex VAT

Digital Consumer MarketingOnline8 modules

This course will give you a solid foundation in the fundamentals of marketing, strategy and brand management. It will teach you how to make strategic decisions based on consumer insights which can then inform an effective overarching strategy.

At the end of the course, you’ll have everything you need to create a solid marketing strategy that will enhance performance and help you meet your business goals.

As well as learning critical marketing theory, you’ll be working on assignments that not only ensure you embed the knowledge, but can also learn how to apply and implement in real life.

What will I learn?
Upon completion of this online course you'll gain the skills to:
  • Understand the tactical and strategic role that marketing plays in achieving long-term business objectives
  • Assess the strategic fit of your organisation by examining internal and external forces that influence success
  • Appreciate the role that marketing research plays in identifying consumer needs and identifying effective research methodologies
  • Understand the role of customer-driven marketing strategies
  • Gain an in-depth understanding of the intertwined nature of the marketing mix elements
Why should I take this course?
This course is perfect for anyone looking to start their career in marketing, or works alongside marketing teams and wants to know more, such as those in PR, advertising or sales careers.
Course Overview
Module 1: Introduction to marketing
  • Overview of key marketing terms, concepts and jargon
  • The importance of value creation
  • Tactical and strategic role of marketing in meeting business objectives
  • The basic functions of marketing efforts
Module 2: Market analysis
  • External and internal marketing environments
  • PESTLE and SWOT analysis
  • Internal and external company insights and how to analyse
Module 3: Market research and consumer behaviour
  • Basic market research, including quantitative and qualitative, and primary and secondary research
  • Differences between business and consumer markets
  • The consumer decision-making process
Module 4: Customer driven market strategies
  • The principles of segmentation
  • Components of target marketing
  • Positioning and positioning maps
  • The BCG matrix
Module 5: Understand the different levels of a product and the product life cycle
  • Product development strategies
  • Product and brand extensions
  • Addressing customer needs
Module 6: The marketing mix part 2
  • Pricing strategies
  • Perceived value in price setting
  • Pricing decision influences
  • Value networks and value creation in distribution networks
  • Distribution networks
Module 7: The marketing mix part 3
  • Promotion in the marketing mix
  • Marketing channel evaluation
  • How to create a multi-channel marketing strategy
  • How to have a good client-agency working relationship
  • Getting consumer feedback
Module 8: Marketing amplifiers
  • Brand ambassadors
  • The importance of corporate social responsibility
  • Diffusion of innovation model
How the course works
The course is completely entirely online on the Red & Yellow learning platform. The course involves:
  • 8 modules (1 per week)
  • 8 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 8-10 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to orientation. You'll get to familiarise yourself with the online learning platform, understand how everything works and meet the team that'll support you during this upskilling process. Then in weeks 2-10, you'll start delving into the learning modules.
Upcoming courses
This Digital Consumer Marketing course will start on the following date:
  • 16th September 2019
Full Course 10 weeks£999 ex VAT
Online Learning USPs
Flexible Learning

Flexible Learning

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.

Red & Yellow

Red & Yellow

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.