Digital Marketing: Intermediate Online Course

This is a fully supported, 10-week online training course delivered by our partners Red & Yellow. We’ll equip you with digital knowledge you can apply in the real world and you’ll gain the skills to build a digital strategy for your brand or business.

Digital Marketing: Intermediate
Course length 10 weeks
Start date 26th Aug, 2019
Register by 19th Aug, 2019
Moderated course 8 modules
£1,200
ex VAT

Digital Marketing: IntermediateOnline8 modules

Learn the ins and outs of digital marketing - from key principles and applications to the value of integrated strategic approaches, along with the ability to implement marketing strategies across most facets of digital.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

What will I learn?
Upon completion of this online course you'll gain the skills to:
  • Understand which digital channels to use and how best to use them
  • Engage with your target audience and effectively communicate your offering
  • Develop and implement an effective Digital Marketing Strategy
  • Measure a digital campaign success using web and analytics data
  • Become a fully rounded digital marketer
Why should I take this course?
This course is designed for marketers who are looking to enhance or consolidate their digital marketing knowledge and improve their career in online marketing. Whether you’re a brand manager looking to promote your brand more effectively online or a business owner wanting to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills for your career.
Course Overview
Module 1: Strategy
  • Understand digital marketing strategies and their importance
  • Understand why customers make the choices they do
  • Explain the importance of data in a customer-centric organisation
Module 2: Planning Digital Assets
  • Learn about the different means of collecting and analysing data for market research
  • Ensure digital assets are engaging and user-friendly
Module 3: Capitalising on Digital Assets
  • Recognise the qualities of effective web design
  • Understand what mobile channels are available for marketers
  • Learn about the considerations involved with eCommerce
Module 4: Speaking to your audience of one
  • Write engaging copy suited to readers in a digital context and to search engines
  • Plan, research and implement an effective SEO strategy across text and other content
  • Explain why CRM is essential for any business
Module 5: Direct Marketing
  • Implement a content marketing strategy that engages and creates value for customers
  • Understand how successful online videos are produced
  • Structure and design an effective marketing email
  • Explain how mobile can tie in and enhance your direct marketing campaigns
Module 6: Social Media
  • Learn the best ways to engage with audiences on the main social media platforms
  • Create a social media strategy
Module 7: Online Advertising
  • Advertising on search engines and across the web using display advertising
  • Understand which business objectives can be met with online advertising
  • Learn about the various ad formats, payment models and ad types available
  • Create a best-practice ads to be displayed on the main social media platforms
Module 8: Optimisation
  • Discover how to pick the right test for specific goals and purposes
  • Perform conversion optimisation step by step to improve marketing efforts
  • Understand the basics of how to approach Google Analytics and other analytics platforms
How the course works
The course is completed entirely online on the Red & Yellow learning platform. The course involves:
  • 8 modules (1 per week)
  • 7 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 8-10 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to orientation. You'll get to familiarise yourself with the online learning platform, understand how everything works and meet the team that'll support you during this upskilling process. Then in weeks 2-10, you'll start delving into the learning modules.
Upcoming courses
This Digital Marketing: Intermediate course will start on the following dates:
  • 26th August 2019
  • 28th October 2019
Full Course 10 weeks£1,200 ex VAT
Online Learning USPs
Flexible Learning

Flexible Learning

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.

Red & Yellow

Red & Yellow

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.