Digital Marketing: Introduction Online Course

On this fully supported, 6-week Digital Marketing: Introduction online course delivered by our partners Red & Yellow, you’ll gain a foundational understanding of the building blocks, terminology, best practice and key metrics of digital marketing.

Digital Marketing: Introduction
Course length 6 weeks
Start date 4th Nov, 2019
Register by 28th Oct, 2019
Moderated course 6 modules
ex VAT

Digital Marketing: IntroductionOnline6 modules

This course is a beginners guide to understanding digital marketing strategies, brand positioning in a digital environment and optimisation strategies for digital marketing campaigns.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

What will I learn?
Upon completion of this online course you'll gain the skills to:
  • Map out strategic customer journeys on digital channels and platforms
  • Understand the role that digital channels and media play in marketing communications and promotions
  • Craft a digital marketing strategy and the most suitable tactics that need to be applied
  • Measure performance, what data to use, and how to identify the right metrics
  • Identify the various benefits and applications of UX, paid media, engagement, keywords, display advertising and effective targeting
Why should I take this course?
This course is perfect for conventional Marketing and Brand Managers who need a quick accelerator into the digital realm in order to brief teams and drive improved performance and engagement. Small business owners who use freelancers and third parties for their digital marketing initiatives, will also benefit from this course, as you will gain a better understand what is possible and will be able to ascertain you’re getting the best value for money from your digital marketing activity.
Course Overview
Module 1: Strategy & Planning
  • Introduction to digital marketing
  • Marketing communications
  • The customer journey
Module 2: Digital Content
  • Begin crafting a digital marketing strategy
  • Choose the right tactics to implement that strategy
  • Plan an effective online advertising campaign
Module 3: Marketing on Social Media
  • Identify and formulate a social media strategy
  • Social Media platforms
  • Customer relationship management
  • Crisis management
  • Social media analytics reporting
Module 4: Digital Paid Media
  • Benefits of paid media
  • Quality score
Module 5: Getting Noticed and Staying Notable
  • UX and SEO concepts
  • Customer behaviour
Module 6: Analysing and Optimising
  • Data analytics
  • Optimise campaign performance
How the course works
The course is completed entirely online on the Red & Yellow learning platform. The course involves:
  • 6 modules (1 per week)
  • 6 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 6-8 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to orientation. You'll get to familiarise yourself with the online learning platform, understand how everything works and meet the team that'll support you during this upskilling process. Then in weeks 2-6, you'll start delving into the learning modules.
Upcoming courses
This Digital Marketing: Introduction course will start on the following dates:
  • 4th November 2019
Full Course 6 weeks£799 ex VAT
Online Learning USPs
Flexible Learning

Flexible Learning

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.

Red & Yellow

Red & Yellow

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.