SEO Online Course

On this fully supported, 10-week SEO online training course delivered by our partners Red & Yellow, you’ll gain an understanding of how search engines work and what criteria they use for indexing and ranking content.

SEO
Course length 10 weeks
Start date 12th Aug, 2019
Register by 5th Aug, 2019
Moderated course 8 modules
£799
ex VAT

SEOOnline8 modules

Learn what to look out for and the critical elements that contribute to SEO performance, as well as appreciate the pivotal role that content (and keywords) play. This course will cover what tools to use for auditing your site, and how to optimise all the elements for the best outcomes.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. By the end of the course you’ll have the basic skills to improve your websites search engine rankings.

What will I learn?
Upon completion of this online course you'll gain the skills to:
  • Understand the complexities of SEO and how to achieve high rankings for your website
  • Know what is required for websites to maximise search engine visibility
  • Appreciate the importance of optimised content to ensure visibility
  • Be able to use the right metrics for measuring your SEO initiatives
  • Understand how SEO can help influence your customers’ buying cycle and purchase decisions
Why should I take this course?
Whether you’re a marketer or small business owner, if you want to increase organic traffic to your website or want to understand how to get your brand the best rankings on search engines, this course is for you.
Course Overview
Module 1: Introduction to Search Engine Optimisation
  • How search engines work
  • The SEO process
  • Factors that affect ranking
  • How search engines approach various coding languages
Module 2: Site structure
  • Best practice for link creation
  • The importance of sitemaps
  • How user experience ties into SEO
  • Potential SEO problems
Module 3: SEO and content
  • The role of content in SEO
  • Keyword planning and research feed
  • Creating and optimising content for SEO
Module 4: Advanced optimisation
  • Content
  • Images and video
  • Local, mobile, social and voice search
Module 5: Links and link building
  • Why links are important
  • How links and pages are evaluated
  • Basic and content-based link-building strategies
Module 6: Conducting and SEO audit
  • Identify common problems
  • Assess relevant SEO factors on your site
  • Present your findings
Module 7: Measuring SEO
  • Traffic and conversion metrics
  • Ranking and search engine metrics
  • SEO projects, processes, and outputs
  • Trends in search
Module 8: Reporting
  • How to decide on the nature of your reports
  • Define goals and a reporting framework
  • How to automate your reports
How the course works
The course is completely entirely online on the Red & Yellow learning platform. The course involves:
  • 8 modules (1 per week)
  • 8 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 6 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to familiarising yourself with the online learning platform (virtual classroom) and meet the team that’ll support you during this upskilling process. Then in weeks 2-10, you'll start delving into the learning modules.
Upcoming courses
This SEO course will start on the following date:
  • 12th August 2019
  • 21st October 2019
Full Course 10 weeks£799 ex VAT
Online Learning USPs
Flexible Learning

Flexible Learning

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.

Red & Yellow

Red & Yellow

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

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They certainly know the digital world

Very useful insights that have paid off time and time again since the course.