Social Media Marketing Online Course

This is a fully supported, 10-week online training course delivered by our partners Red & Yellow. You will learn how social media can work for your business and how to promote your brand more effectively online.

Social Media Marketing
Course length 10 weeks
Start date 23rd Sep, 2019
Register by 16th Sep, 2019
Moderated course 8 modules
ex VAT

Social Media MarketingOnline8 modules

This course will give you a professional understanding of social media marketing tactics, strategies and global best-practice principles. We will show you how to get to grips with social media by getting hands on with the tools you need to maximise your social media efforts.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

What will I learn?
Upon completion of this online course you'll gain the skills to:
  • Create a social media strategy
  • Understand the main principles of social media by getting hands on with a range of tools; Facebook for networking, blogs for content marketing, Twitter for news and more
  • Create and develop content that drives engagement and action
  • Leverage paid media to reach a targeted audience
  • Measure and report on campaigns, user engagement, and objectives.
Why should I take this course?
This course is ideal for digital marketers, Brand Managers, PR executives or content marketers who want to gain a professional understanding of social media marketing and are looking to increase brand awareness, sales and conversions through social media marketing techniques.
Course Overview
Module 1: Introduction to Social Media
  • Explain how social media integrates with other channels
  • Justify the need for social media in any business and how to demonstrate ROI
  • List the business objectives social media can help you achieve
Module 2: Strategy and Planning
  • Set clear, SMART marketing objectives
  • Select platforms based on audience and brand needs
  • Identify the differences between major platforms
  • Optimise brand presence on major social media platforms
Module 3: Implementation: Content (delivered over 2 weeks)
  • Explain content marketing
  • Develop a content marketing plan
  • Create optimised content for major social media platforms.
Module 4: Paid Advertising on Social Media (delivered over 2 weeks)
  • Explain the objectives, ad types, and targeting options available on major social media platforms
  • Place your adverts on social media
Module 5: Implementation: Community Relationship Management
  • Create a community management strategy
  • Conduct reputation management strategies
  • Set up social media for customer service
Module 6: Reporting and Analytics
  • Draw on different methods of calculating social media ROI
  • Track, measure and optimise social media performance
Module 7: Social Media
  • Learn the best ways to engage with audiences on the main social channels
  • Create a social media strategy
  • Create best-practice social ads
Module 8: Optimising
  • Discover how to choose the right test for specific goals and purposes
  • Perform conversion optimisation step by step to improve marketing efforts
  • Understand the basics of how to approach Google Analytics and some other analytics platforms

How the course works
The course is completed entirely online on the Red & Yellow learning platform. The course involves:
  • 6 modules (1 per week/ over the course of 2 weeks)
  • 5 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 4-6 hours of study per week (including reading the course notes, further research and completing assignments)
  • The first week is dedicated to orientation. You'll get to familiarise yourself with the online learning platform, understand how everything works and meet the team that'll support you during this upskilling process. Then in weeks 2-10, you'll start delving into the learning modules.
Upcoming courses
This Social Media Marketing course will start on the following dates:
  • 23rd September 2019
  • 2nd December 2019
Full Course 10 weeks£999 ex VAT
Online Learning USPs
Flexible Learning

Flexible Learning

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.

Red & Yellow

Red & Yellow

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.