From exploring the programmatic landscape to omnichannel measurement, Mini Labs are designed to culminate in a forward-facing action plan, complete with accountabilities and timelines to support your business on your digital transformation journey.
Right for you if you're looking to drive ad campaign efficiencies and improve performance.What you’ll learn
An action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Right for you if you are looking to drive ad campaign efficiencies and improve performance.
Ensure your advertising spend is optimised in real time, personalised and drives results.What you’ll learn
Marketers whose organisation is using Google AdsMaturity level
Nascent, Emerging, Connected, Multi-moment
Right for you if you want to progress to a higher level of omnichannel maturity.What you’ll learn
A clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you want to progress to a higher level of omnichannel maturity.
Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.What you’ll learn
A clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.Perfect for
Digital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performanceMaturity level
Nascent, Emerging, Connected, Multi-moment
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.What you’ll learn
A draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.What you’ll learn
Planning lead, client lead, search function lead (account director or above)Maturity level
Right for you if you want to understand the role that apps can play in driving business growth and the strategic purpose of the app.What you’ll learn
An app marketing strategy with a clear roadmap and timeline for an app campaign.
Understand the relevancy of apps as a business growth driver and create an app marketing strategy to achieve your client's business and marketing objectives.What you’ll learn
An app marketing strategy with a clear roadmap and timeline for an app campaign.Perfect for
Senior external stakeholders, marketing directors, brand managers, product owners and agency representativesMaturity level
Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.What you’ll learn
An action plan identifying changes needed to implement omnichannel strategies within your business.
Examine how broader omnichannel strategies and measurements can benefit your business and the measurement tools that can improve cross-team functioning.What you’ll learn
An action plan identifying changes needed to implement omnichannel strategies within your business.Perfect for
C-Level executives in businesses with a retail focus who have completed the “Become an omnichannel-first company” Mini Lab. Could also work for larger groups with cross functional senior stakeholders from finance, sales, IT, and analytics.Maturity level
Nascent, Emerging, Connected
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.What you’ll learn
A programmatic rationale statement showing why you should incorporate programmatic into the business.
Introduces programmable marketing and programmatic technology. Discusses the benefits of both. Showcases a best in class example.What you’ll learn
Brand managers, directors and creative agencies; end advertiser and their agency if they are not familiar with programmaticMaturity level
Mini Labs are for up to 15 people from the same business. A member of the jellyfish Training team will contact you to discuss the date of the training and for learners names and email addresses at post purchase.
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Couldn't find what you're looking for? Explore all of our Mini Lab dimensions to find out how we can help.
Accurately measure and value customer touchpoints
Deliver attention-driving, intuitive experiences across digital touchpoints
Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel