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Learn the strategies, tactics and tools needed to be effective digital marketers with our range of Digital Marketing courses.
Digital Marketing Strategy Online
ONLINE 6 weeks
Perfect for anyone looking to get a comprehensive view of Digital Marketing. This six-week online course will help you to solidify your digital marketing knowledge and build a real-life strategy.
Digital Marketing for Third-Party Ecommerce
PRIVATE COURSE ONLY 2 days
Selling your products via a third-party ecommerce platform or marketplace? This course will provide you with best practice techniques and tactics for optimising your online product discoverability, store presence and sales.
Email Marketing
PRIVATE COURSE ONLY 1 day
Learn the foundations of good email marketing and the best practice methodologies that will help you showcase your brand, captivating your subscribers and enticing them to take action.
Mastering Amazon Essentials
PRIVATE COURSE ONLY 1 day
Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top level understanding of best practices to ensure you get the best return on investment.
Amazon Advertising & Marketing
PRIVATE COURSE ONLY 1 day
Want to learn how to advertise on Amazon, the world’s largest retailer? This course will show you how to navigate the platform and best practices that will help you amplify your products through advertising.
Apple Search Ads & Google App Campaigns
PRIVATE COURSE ONLY
Learn how to set up and run efficient campaigns to drive app installs and in-app actions / purchases across the biggest app platforms.
Mobile App Marketing
PRIVATE COURSE ONLY
Looking to build and sustain a healthy mobile app user base? In this course you’ll discover best practice techniques and tactics to maximise app user acquisition and retention.
Digital Marketing
PRIVATE COURSE ONLY 2 day
Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.
Digital Marketing Strategy & Planning
PRIVATE COURSE ONLY
Learn how to build a holistic and effective digital marketing strategy end to end, from research and media planning to measurement and optimisation.
Content & Influencer Marketing
PRIVATE COURSE ONLY
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
Copywriting, Branding & Tone of Voice
PRIVATE COURSE ONLY
If you’re employed to write for your company, if you freelance, or if you simply write for pleasure then this course is made for you.
Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager 360 Fundamentals
PRIVATE COURSE ONLY 1 day
Learn how to make best use of the Campaign Manager 360 platform and gain hands-on experience of navigating the platform.
Campaign Manager 360 Best Practices
PRIVATE COURSE ONLY
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager 360 Reporting Deep Dive
PRIVATE COURSE ONLY
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager 360.
Floodlight & Post Event Tracking in Campaign Manager 360
PRIVATE COURSE ONLY
Ensure your conversion tracking is setup in the right way to obtain insights on performance and measure the success of your digital campaigns.
Attribution in Campaign Manager 360
PRIVATE COURSE ONLY
Gain an in-depth insight into cross-channel Attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
PRIVATE COURSE ONLY
If you want to understand the fundamentals of online media, this one day course covers the key processes and metrics for success when using Campaign Manager.
Data, Audience & Activation Strategy in DV360
PRIVATE COURSE ONLY
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Display & Video 360 Fundamentals
PRIVATE COURSE ONLY
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Multi-channel Campaigns in Display & Video 360
PRIVATE COURSE ONLY
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
Brand Safety in Display & Video 360
PRIVATE COURSE ONLY
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
YouTube Buying in Display & Video 360
PRIVATE COURSE ONLY
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Managing Programmatic Deals in DV360
PRIVATE COURSE ONLY
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in DV360
PRIVATE COURSE ONLY
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
Google Marketing Platform Principles
PRIVATE COURSE ONLY
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Audiences in GMP Products
PRIVATE COURSE ONLY
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM360, DV360 and SA360
PRIVATE COURSE ONLY
Learn how to plan and action the implementation of Campaign Manager 360, Search Ads 360 and Display & Video 360.
Studio Fundamentals
PRIVATE COURSE ONLY
Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high impact and complex Rich Media creative executions.
Google Web Designer
PRIVATE COURSE ONLY
Want to be at the cutting edge of the program Google has developed to make it easy to create rich media ads? Then our Google Web Designer course is the perfect place to start.
Analytics 360
PRIVATE COURSE ONLY
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
Search Ads 360: Fundamentals
PRIVATE COURSE ONLY
Gain an introduction to the fundamental features and benefits of Search Ads 360.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.