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Learn the strategies, tactics and tools needed to be effective digital marketers with our range of Digital Marketing courses.
Digital Marketing
PRIVATE COURSE ONLY 2 days
Do you want to master the fundamentals of Digital Marketing? Discover the strategies, channels and tactics you need to deliver effective marketing campaigns in the digital world.
Digital Marketing Strategy & Planning
PRIVATE COURSE ONLY 5 days
Want to learn how to create a comprehensive and efficient digital marketing strategy? Our five-day course will guide you through the process from start to finish.
Digital Marketing Strategy Online
PRIVATE COURSE ONLY 6 weeks
Build strategic digital marketing skills in your company by level-setting people’s core knowledge, and then expanding their skills through real-life tasks and scenarios.
Email Marketing
PRIVATE COURSE ONLY 1 day
Learn the foundations of good email marketing and the best practice methodologies that will help you showcase your brand, captivating your subscribers and enticing them to take action.
Mastering Amazon Essentials
PRIVATE COURSE ONLY 1 day
Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top-level understanding of best practices to ensure you get the best return on investment.
Amazon Advertising & Marketing
PRIVATE COURSE ONLY 1 day
Want to learn how to advertise on Amazon, the world’s largest retailer? Learn how to navigate the platform and best practices that will help you amplify your products on this one-day course.
Mobile App Marketing
PRIVATE COURSE ONLY
Looking to build and sustain a healthy mobile app user base? On this course you’ll discover best practice techniques and tactics to maximize app user acquisition and retention.
Apple Search Ads & Google App Campaigns
PRIVATE COURSE ONLY
Learn how to set up and run efficient campaigns to drive app installs and in-app purchases across the world’s biggest app platforms.
Copywriting, Branding & Tone of Voice
PRIVATE COURSE ONLY 1 day
Want to write copy that makes an impact? If you’re employed to write for your company, if you freelance, or if you simply write for pleasure, then this course is for you.
Brand Building in the Digital Platform World
PRIVATE COURSE ONLY 1 day
Do you want to leverage the power of digital platforms to drive brand growth? Discover the secrets to creating brand-led digital marketing strategies on our intensive course.
Content & Influencer Marketing
PRIVATE COURSE ONLY 1 day
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager 360 Fundamentals
PRIVATE COURSE ONLY 1 day
Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating the platform on our one-day course.
Campaign Manager 360 Best Practices
PRIVATE COURSE ONLY 1 day
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.
Campaign Manager 360 Reporting Deep Dive
PRIVATE COURSE ONLY 1 day
Learn how to use Campaign Manager 360 to generate different types of reports and gain insights into your digital performance on this comprehensive one-day course.
Floodlight & Post Event Tracking in Campaign Manager 360
PRIVATE COURSE ONLY 1 day
Do you want to learn how to create a solid tracking strategy to obtain insights and measure campaign success? Our one-day course will give you the tools you need to set everything up the right way.
Attribution in Campaign Manager 360
PRIVATE COURSE ONLY 1 day
Gain an in-depth insight into cross-channel attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
PRIVATE COURSE ONLY 1 day
Want to learn all about the fundamentals of online media? This one-day course covers the key processes and metrics for success when using Campaign Manager 360.
Data, Audience and Activation Strategy in Display & Video 360
PRIVATE COURSE ONLY 1 day
Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.
Display & Video 360 Fundamentals
PRIVATE COURSE ONLY 1 day
Looking to start using Display & Video 360? Gain an in-depth insight into the fundamentals of this platform on our one-day course.
Multi-channel Campaigns in Display & Video 360
PRIVATE COURSE ONLY 1 day
Want to become an omni-channel specialist? Learn the techniques to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.
Brand Safety in Display & Video 360
PRIVATE COURSE ONLY 1 day
Looking to protect your brand in the programmatic space and maximize user exposure online? Learn the ins and outs of brand safety on our one-day course.
YouTube Buying in Display & Video 360
PRIVATE COURSE ONLY 1 day
Want to find out how to use YouTube to your advantage? Learn how to buy advertising programmatically via Display & Video 360 on this course.
Managing Programmatic Deals in Display & Video 360
PRIVATE COURSE ONLY 1 day
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in Display & Video 360
PRIVATE COURSE ONLY 1 day
Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimize them for maximum success.
Google Marketing Platform Principles
PRIVATE COURSE ONLY 1 day
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Audiences in GMP Products
PRIVATE COURSE ONLY
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM360, DV360 and SA360
PRIVATE COURSE ONLY 1 day
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Studio Fundamentals
PRIVATE COURSE ONLY 1 day
Learn everything about Rich Media and Dynamic Creative Optimization so that you can start to deliver high-impact and complex creatives via the Studio platform.
Google Web Designer
PRIVATE COURSE ONLY 1 day
Want to be at the cutting edge of the programme Google has developed to create rich media ads with ease? Then our Google Web Designer course is the perfect place to start.
Search Ads 360: Fundamentals
PRIVATE COURSE ONLY 1 day
This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY 1 day
Our advanced, hands-on workshop has one focus; to show you all the features Search Ads 360 has to offer and teach you how to implement them.