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Learn the strategies, tactics and tools needed to be effective digital marketers with our range of Digital Marketing courses.
Digital Marketing Strategy Online
ONLINE 6 weeks
Perfect for anyone looking to get a comprehensive view of Digital Marketing. This six-week online course will help you to solidify your digital marketing knowledge and build a real-life strategy.
Digital Marketing
2 day
Virtual/Private/Classroom
Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.
Digital Marketing Strategy & Planning
PRIVATE COURSE ONLY
Learn how to build a holistic and effective digital marketing strategy end to end, from research and media planning to measurement and optimisation.
Content & Influencer Marketing
PRIVATE COURSE ONLY
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
Copywriting, Branding & Tone of Voice
PRIVATE COURSE ONLY
If you’re employed to write for your company, if you freelance, or if you simply write for pleasure then this course is made for you.
Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager 360 Fundamentals
1 day
Virtual/Private/Classroom
Learn how to make best use of the Campaign Manager 360 platform and gain hands-on experience of navigating the platform.
Campaign Manager 360 Best Practices
PRIVATE COURSE ONLY
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager 360 Reporting Deep Dive
PRIVATE COURSE ONLY
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager 360.
Floodlight & Post Event Tracking in Campaign Manager 360
PRIVATE COURSE ONLY
Ensure your conversion tracking is setup in the right way to obtain insights on performance and measure the success of your digital campaigns.
Attribution in Campaign Manager 360
PRIVATE COURSE ONLY
Gain an in-depth insight into cross-channel Attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
PRIVATE COURSE ONLY
If you want to understand the fundamentals of online media, this one day course covers the key processes and metrics for success when using Campaign Manager.
Display & Video 360 Fundamentals
1 day
Virtual/Private/Classroom
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Multi-channel Campaigns in Display & Video 360
PRIVATE COURSE ONLY
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
Brand Safety in Display & Video 360
PRIVATE COURSE ONLY
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
YouTube Buying in Display & Video 360
PRIVATE COURSE ONLY
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Managing Programmatic Deals in DV360
PRIVATE COURSE ONLY
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in DV360
PRIVATE COURSE ONLY
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
Google Marketing Platform Principles
1 day
Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Google Marketing Platform In-depth
PRIVATE COURSE ONLY
Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.
Audiences in GMP Products
PRIVATE COURSE ONLY
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM360, DV360 and SA360
PRIVATE COURSE ONLY
Learn how to plan and action the implementation of Campaign Manager 360, Search Ads 360 and Display & Video 360.
Studio Fundamentals
PRIVATE COURSE ONLY
Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high impact and complex Rich Media creative executions.
Google Web Designer
1 day
Private/Classroom
Want to be at the cutting edge of the program Google has developed to make it easy to create rich media ads? Then our Google Web Designer course is the perfect place to start.
Analytics 360
PRIVATE COURSE ONLY
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
Search Ads 360: Fundamentals
PRIVATE COURSE ONLY
Gain an introduction to the fundamental features and benefits of Search Ads 360.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.
Our courses have been carefully created by our in-house experts to give you the practical skills essential for planning and implementing a web analytics solution as well as monitoring your online marketing and improving your website performance.
Google Analytics
1 day
Virtual/Private/Classroom
Do you want to get the most out of Google Analytics? Learn how to measure and analyse your online data with our in-depth analytics training courses.
Google Analytics 4 Reporting
Virtual/Private/Classroom
The next generation of Google Analytics is here! Learn how to dive into your combined app and website analytics data and get ahead of the curve with our Google Analytics 4 training.
Google Analytics 4: Implementation & Configuration
1 Day
Virtual/Private/Classroom
Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
Google Data Studio
1 day
Virtual/Private/Classroom
Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Are you tired of building dashboards that nobody uses? Our Google Data Studio course is just what you need!
Google Tag Manager
1 day
Virtual/Private/Classroom
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Google BigQuery
1 day
Virtual/Private/Classroom
Want to learn how to run super-fast queries on large datasets? Our Google BigQuery course will give you an in-depth understanding of the tool and enable you to turn big data into actionable business insights.
Google Analytics Advanced Reporting
PRIVATE COURSE ONLY
Our Google Analytics Advanced Reporting course will help you gain real insight into how your customers interact with your website and equip you with the skills to make better data-led decisions for your business.
Conversion Optimisation
PRIVATE COURSE ONLY
Are you looking for a better return on your marketing spend? Our Conversion Rate Optimisation course has been designed by our in-house experts to help you convert more visitors.
Google Optimize & Optimize 360
PRIVATE COURSE ONLY
Learn how to plan and action the implementation of Optimize & Optimize 360 on this one day course.
Advanced Marketing Analytics
PRIVATE COURSE ONLY
Looking to boost your organisation’s marketing efficiencies with Google Cloud? Understand the process behind building relevant audiences using predictions and machine learning with our Advanced Marketing Analytics training.
Ads Data Hub
PRIVATE COURSE ONLY
If your organisation is interested in utilising event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns, then this one-day Ads Data Hub course is ideal.