Digital Marketing

Name: Digital Marketing
Price: 70000.00 INR

4.9 / 5 Feefo reviews

Learn how to navigate the ever-changing digital marketing landscape and effectively target your audience on this comprehensive two-day course.

2 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.

Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.

During our two-day classroom course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, PPC and Programmatic & RTB Display. We also look at Web Analytics, Mobile and Video.

If you’re looking for an online training option we offer a six-week training course that will help you to solidify your digital marketing knowledge and build a real-life strategy.

Our Digital Marketing course will be run over two consecutive days, and is delivered as a private training session that can be run at a location of your choice in India or via Virtual Classroom.

Course overview

Who should attend:

Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.

Walk away with the ability to:

Explain how digital marketing has disrupted the traditional marketing mix
Be aware of the online consumer journey and how to effectively target your customers
Explain the role of the core digital marketing channels
Set clear objectives for the different digital marketing channels
Write a digital marketing plan

Course Agenda

On day one we’ll cover:

Introduction to Digital Marketing Theory

Digital marketing fundamentals
The role of digital marketing and its impact on the traditional marketing mix
Strategic marketing in a digital landscape
Digital objectives
Internal and external factors influencing strategic decision-making

The Consumer Journey

Changing consumer behaviours
The digital marketing funnel
Determining digital targeting strategies

Social Media Marketing

Social media’s role in the consumer journey
Social media insights to improve your digital marketing
Social media monitoring for better business decisions
Social media business objectives

Search Engine Optimisation

The search marketing landscape
Ranking factors
Common SEO objectives
Building organic search success

Paid Search

PPC purpose and rationale
Keywords and Match Types
Account structure and set-up
Improving performance and Quality Score

On day two we’ll cover:

Programmatic Media Buying

Introduction to programmatic buying
How it is changing the digital marketing landscape

Introduction to Demand Side Platforms

How DSPs work and access inventory sources (from RTB to Programmatic Direct)

The Google Display Network

The Google Display Network
Creating ads

YouTube Video Marketing

The scale and reach of YouTube
The key YouTube marketing formats and targeting options

Google Analytics

Measurement Objectives
Key Dimensions and Metrics
Google Analytics – account set-up and structure
Google Analytics reporting and measuring success

Digital Marketing Strategies

Choosing digital Key Performance Indicators
Creating a digital marketing strategy
Planning your digital marketing activity
Data-driven marketing strategies

Book this course

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