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Display & Video 360 Fundamentals

4.4 / 5 Feefo reviews
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
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1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one day course we'll help you understand the programmatic ecosystem and the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We'll share best practices on how to set up a basic campaign, leverage targeting capabilities and reports within the platform.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of the platforms capabilities.

Our Display & Video 360 Fundamentals course is offered as a live Virtual Classroom or private training session and can be delivered on-site at your office or a location of your choice.

 
Course overview
Who should attend:
This course is suitable for Programmatic Media Managers and Agency Traders who are new to Programmatic, new to the platform or require a refresher.
Walk away with the ability to:
  • Describe the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
  • Implement programmatic campaigns
  • Explain how media is traded programmatically
  • Build strategies for different types of campaigns
  • Identify different targeting sources in Display & Video 360
  • Run basic in-platform reporting in Display & Video 360 for optimisation purposes
Course agenda
Programmatic & Google Marketing Platform Overview
  • The evolution of programmatic and Google Marketing Platform overview
Display & Video 360
  • What can Display & Video 360 do vs other DSPs
  • Linking Display & Video 360 to other solutions within the Google Marketing Platform
  • Display & Video 360 hierarchy
Campaign Module
  • Creating campaigns, Insertion Orders and Line Items
  • Budget, pacing and frequency capping
  • Bid strategies
  • Campaign setup best practices
  • Intro to campaign optimisations
  • Optimisation View
Audiences Module
  • Targeting available in DV360
  • 1st party audiences, Google audiences and 3rd party audiences
  • Audience targeting (linking GA and CM audiences to DV360)
  • Technology targeting
  • Audience planning exercise, marketing objectives, KPIs and in platform set up
Inventory Module
  • The Marketplace
  • Types of inventory: from Open Auction to Programmatic Guaranteed
Creative Module
  • Creatives and format gallery overview
  • Data Driven Creatives
Insights Module
  • Instant and Offline Reporting overview
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Independent Service Rating based on 7 verified reviews
Display & Video 360 Fundamentals
Trusted Customer 13 April, 2021
Very interesting and useful content!
Display & Video 360 Fundamentals
Wessel De Bruyn 29 October, 2020
Excellent Course! I definitely recommend this for anyone working on DV360
Display & Video 360 Fundamentals
Ryan Rudman 21 October, 2019
It could be done in two sessions. 1) how to set up your 360, then 2) how to create a dummy campaign.