Google Ads (AdWords): Search

Name: Google Ads (AdWords): Search
Price: 35000.00 INR

4.8 / 5 Feefo reviews

Want to learn everything about Google Ads, Google’s pay-per-click advertising platform? Learn to deliver high-performing PPC campaigns with our Google Ads courses.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish started out as a paid search agency, so PPC is in our blood. Our Google Ads training is built on the foundation of years of hands-on experience running and optimizing client accounts.

As a Google Marketing Platform Certified Partner, we’re perfectly placed to help you deliver winning PPC campaigns. Take control of your Google Ads and maximize the return on your investment with our expert-led training.

Choose between our beginner-level Standard course – focussed on essential PPC theory, optimal Google Ads campaign set-up and ad creation – and our Advanced course, where you’ll take your knowledge to the next level, exploring advanced techniques and configuration. Both courses will help improve your ad efficiency, reduce your cost per acquisition and increase leads and sales.

Our Google Ads (AdWords) course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in India.

Course overview

Standard
Advanced

Who should attend:

Our Standard Google Ads course is for professionals looking to improve their understanding of PPC and Google Ads. You may want to increase your knowledge so you can work better with your agency, or be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both.

What you'll learn:

By the end of this course, you will be able to:

Explain the mechanics of how the bidding auction works
Create campaigns and ad groups with a full understanding of the different settings
Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
Write compelling ad copy and implement all the basic ad extensions at your disposal
Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment

Course agenda

What is PPC?

How are SEO and PPC different?

The Search Engine Landscape

The key search players
Key targeting features
How does PPC work?
Key metrics

Quality Score

How quality score is calculated
Quality score benefits
What influences quality score
Click-through rate
Relevancy
Landing page quality
How quality score affects your CPC
How the Google Ads auction works

PPC Best Practice

How are search accounts structured?
What’s a campaign?
What’s an ad group?
What’s a keyword?
What’s an ad?
Campaign vs. ad group
Optimization levers

Keywords

Generation keyword ideas
Google Keyword Planner
Keyword match types
Close variants
Broad match modified
Negative keywords
Using negatives intelligently
Keyword mining

Campaign Structure

Campaign and Ad group best practice

Ad Copy

What are text ads?
Anatomy of Google Ads ad copy
Tips for writing good ads
Ad extensions
Ad disapprovals

Optimization

Bid management
Landing pages
Ad copy
Campaign settings
Keywords

Optimization Schedule

Daily, weekly and monthly tasks
Common mistakes

Campaign Set-up Walkthrough

Campaign set-up
Ad group set-up

Who should attend:

Our Advanced course is for those who are already running Google Ads campaigns in-house. You’ll already understand the terminology and might be thinking of bringing your campaigns in-house from a third party.

Whereas in the standard course we focus on the initial set-up, creation and methodologies, in the advanced course we go more into optimization and share our insider tips and advice.

What you'll learn:

By the end of this course, you will be able to:

Create advanced, well structured search campaigns (including naming conventions)
Use advanced reporting features and data effectively
Run and analyze robust ad copy tests to drive the highest possible click-through rate
Distinguish between the different ad extensions, decide which are relevant and how to implement them
Use Remarketing Lists for Search Ads (RLSA) to optimize your activity

Course agenda

Account Structure & Organization

Benefits of a good account structure
What bad looks like
What good looks like
Campaign naming conventions
Ad group best practice

Keywords

Keyword match type recap
Common keyword Issues
Low search volume
Low quality score
Below first page bid
Filtering and saving views
Negative keywords
Campaign negative lists
Negative keyword strategy and implementation
Routing keywords

Advanced Ad Copy

What makes a good piece of ad copy?
Ad copy testing
Analyzing results
Ad extensions

Reporting

Impression share
Auction insights report
Demographic reports
Change history report
Search terms report

Optimization

Investigating performance

Remarketing Lists for Search Ads

What is RLSA?
Benefits of RSLA
Creating audience lists

Book this course

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