Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses.
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Google AdWords is now known as Google Ads. As a Google Marketing Platform Certified Partner we’ll share our hints and tips to ensure your paid search activity is achieving the maximum return on investment.
Jellyfish began life as a paid search agency. Today we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimised and generate maximum results from paid search.
On the standard course we’ll introduce the fundamentals of Google Ads and show you how to create efficient, well-structured campaigns. On our advanced course you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact Search Engine Marketing campaigns to effectively expand your account.
Our courses are offered as live Virtual Classroom or private training sessions and can be delivered on-site at your office or a location of your choice.
Course overview
Advanced
1 day
Who should attend:
This level has been designed for those who are already running Google Ads campaigns in-house and understand the terminology or might be thinking of bringing their campaigns in-house from a third party.
Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice.
Walk away with the ability to:
Create advanced, well structured search campaigns (including naming conventions)
Use advanced reporting features and data effectively
Run and analyse robust ad copy tests to drive the highest possible click-through rate
Distinguish between the different ad extensions, decide which are relevant and how to implement them
Use Remarketing Lists for Search Ads (RLSA) to optimise your activity
Course agenda
Account Structure & Organisation
Benefits of a good Account Structure
What bad looks like
What good looks like
Campaign naming conventions
Ad group best practice
Keywords
Keyword match type recap
Common keyword Issues
Low search volume
Low quality score
Below first page bid
Filtering and saving views
Negative keywords
Campaign negative lists
Negative keyword strategy and implementation
Routing keywords
Advanced Ad Copy
What makes a good piece of ad copy?
Ad copy testing
Analysing results
Ad extensions
Reporting
Impression share
Auction insights report
Demographic reports
Change history report
Search terms report
Optimisation
Investigating performance
Remarketing Lists for Search Ads
What is RLSA?
Benefits of RSLA
Creating audience lists
Who should attend:
Our Google Ads: Search - Standard course is aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.
Walk away with the ability to:
Explain the mechanics of how the bidding auction works
Create campaigns and ad groups with a full understanding of the different settings
Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
Write compelling ad copy and implement all the basic ad extensions at your disposal
Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment
1 day course
Supporting material
Private
