Introduction to Facebook Advertising

4.9 / 5 Feefo reviews
Want to scale your business and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.
1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are part of the Meta family of apps, and are two of the most critical platforms for online advertising. Learn the fundamentals of the Facebook Ads platform and how to deliver winning paid social media strategies across both channels.

All our Meta training courses are delivered by experienced social media advertising practitioners and are focussed on the practical skills you can utilise straight away. As Meta owns Facebook and Instagram, this training will cover both platforms, ensuring you know best practice on how to engage users on the many placement options available.

Our Facebook Advertising course is currently available as a private training session that can be delivered at a location of your choice in India or online.

If you're looking to take your Facebook Ads knowledge even further, check out our Advanced-level Facebook Media Planning and Facebook Media Buying courses. 

Course overview
Who should attend:
On this training course you will learn about choosing an advertising objective as well as how ads are created, targeted and delivered on Facebook Ads Manager. You’ll also learn how to build a target audience using data signals and design creative that engages users.
We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
Walk away with the ability to: 
  • Explain how Facebook advertising can help you market your business
  • Demonstrate how business manager operates, including identifying the Facebook pixel
  • Construct the Facebook campaign within Facebook Ads Manager, including structure and best practice
  • Design and build effective ads
  • Use Ads Manager to understand campaign performance
Course agenda
Introduction to Facebook Advertising
  • Facebook family of apps
  • Advertising overview
  • Organic vs Paid
Ads buying types
  • Boosting a post vs Facebook Ads Manager
  • Considerations for boosting posts
  • Ad auction and delivery overview
Facebook Campaign Set-up
  • Campaign structure and set-up
  • How to determine your campaign objective
  • Setting budgets and bids (advantage campaign budget)
  • Introduction to Saved, Custom and Lookalike audiences
  • Advantage+ placements vs Manual
Designing & Creating a Facebook Ad
  • Facebook formats and when to use them
  • Building thumb-stopping ads for your business
  • Ad creative best practice
Case Studies
  • Case studies and success stories relevant to your business
Tracking & Measurement
  • Pixel: what it is and how to use it
  • Introduction to Conversions API
  • How to use Ads Manager to understand campaign performance
  • Different metrics and what they mean
Book this course
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Independent Service Rating based on 14 verified reviews
Facebook Advertising Standard
Mhairi Gowans 30 May, 2022
I was very happy with the training and with the extra advice your team have been able to provide me after the training session ended (I had some problems which couldn't be resolved during the training itself due to time constraints.)
Facebook Advertising Advanced
Sifiso Khumalo 9 December, 2021
It was a great course. I learned a lot as a paid social specialist and I can add more to my daily tasks.
Facebook Advertising Advanced
Erin 17 November, 2021
Really interesting course which covered a lot of aspects of Facebook! I thought I knew a lot about Facebook but this course made me realise how much more there is to it! Emma Horton was a brilliant trainer and kept me engaged and interested throughout the whole course. I'd highly recommend!