Introduction to Social Media

4.7 / 5 Feefo reviews
Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one-day course we'll explore Facebook, Instagram, Twitter, LinkedIn, Snapchat and Tik Tok, helping you get to grips with the latest platform trends and updates.

Led by one of our expert social media professionals, this course takes an engaging, hands-on, interactive approach to learning. Throughout the day we will navigate through key social media platforms, showing you best practices to get you set up and using them for business.

We’ll cover everything from hashtag utilization to creating interactive content, so you’ll leave feeling confident in how to use each platform to engage audiences and build communities.

If you’re already using social media for online marketing and you’re looking for something a little more advanced, you might want to check out our Social Media Strategy course.

Our Introduction to Social Media course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in India.

Course overview

Who should attend:

This course is ideal if you want to learn how to use social media for business. You might be a professional in a digital, marketing or PR role who wants to learn best practices, or currently not doing any social media activity.

What you'll learn:

By the end of this course, you will be able to:

  • Differentiate between organic and paid social media
  • Identify the changing social media landscape, including platform priorities
  • Explain why and how a business can use social media
  • Understand how to use social media for business
  • Apply techniques to protect your business on social media

Course agenda

Introduction to Social Media
  • Why people use social media
  • The difference between paid, owned and earned social media
  • Current social media trends and innovations
How Businesses use Social Media
  • The role of each platform and key audiences
  • The role social media plays in a business
Overview of the Key Social Platforms
  • How to use each of the key platforms
  • We will explore the following tactics to engage, inform, educate and entertain audiences: community building, broadcasting and building immersive experiences
How to Protect your Business on Social Media
  • Creating a social media policy
  • Risk management
  • Setting up a crisis response plan
  • Dealing with negative comments
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Independent Service Rating based on 33 verified reviews
Introduction to Social Media
Vicky Wragg 19 January, 2022
Coverage was good and flow was clear but I would have preferred a little more theory and less examples/
Introduction to Social Media
David Butcher 3 June, 2020
Very helpful overview, who knew it was so involving!
Introduction to Social Media
Dan Brophy 5 March, 2020
Course material very valuable.