Link Building & Digital PR

Name: Link Building & Digital PR
Price: 499.00 INR

Are you struggling to outrank your competitors on Google? Learn how to drive the backlinks that can turbocharge your SEO performance on our Link Building & Digital PR course.

1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Backlinks are a critical, but much misunderstood, component of search engine optimization (SEO). High-quality and relevant backlinks are the fuel that powers your website in search.

This one-day course examines the do’s and don'ts of link acquisition and the digital PR tactics required to develop and promote linkable content.

You’ll learn the fundamentals of how links work, how to spot good and bad link opportunities and then the outreach, content marketing and digital PR skills needed to encourage other websites to link to your content and build site authority.

Whether you’re from an SEO, digital marketing or PR background, our expert instructors will take you through everything you need to know, all based on the real-world tactics Jellyfish uses to deliver link earning PR campaigns for some of the world’s leading brands.

Our Link Building & Digital PR course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in India.

Want to know more? Check out our full range of SEO courses.

Course overview

Who should attend:

This course has been designed for anybody who has an interest in developing and promoting web content, particularly in the context of delivering PR coverage and links. If you’re in SEO, PR, or digital marketing and need to boost website authority and performance, then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

Explain what backlinks are, why they are important and which links are best for boosting SEO performance
Analyze your own site’s backlink profile and opportunities for improvement
Understand the role played by content marketing and digital PR in a web marketing strategy
Develop successful digital PR campaigns, including developing linkable content, creating media assets and implementing successful outreach strategies
Track and measure performance for link building and digital PR campaigns

Course agenda

Introduction to Link Building

What is a backlink?
Why are links important?
What makes a good link?

Analyzing your Backlink Profile

Understanding link metrics
Quality, diversity and relevance in your link profile
Spotting the good, the bad and the ugly
Backlink analysis tools

Effective Link Building

How link building has changed
Techniques for acquiring links
Foundational link building tactics

Introduction to Digital PR

How digital PR fits into your marketing strategy
Understanding how digital PR can power your SEO
Traditional vs. digital PR

Building a Successful Digital PR Campaign

How to build a digital PR campaign
Understanding the news landscape
Finding inspiration for digital PR campaigns
What do journalists want and how to pitch ideas
Creating media assets that get attention
Pitfalls to avoid
Campaign inspiration, what has worked for others
Finding the right contacts for pitching
Outreach do’s and don'ts

Reporting & Measurement for Digital PR

How to measure the success of your campaign
Metrics for success
Measurement tools and resources

Next Steps:

Developing site authority through links is one of the core components of SEO, however good organic search performance also relies on the quality of your content and having a technically robust website. To learn more on these topics, check out the Content Strategy & Copywriting for SEO course and the Technical SEO course.

Book this course

Call our sales team today

91 (1800) 9190867