Mastering Amazon Essentials

Name: Mastering Amazon Essentials
Price: 549.00 INR

Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top level understanding of best practices to ensure you get the best return on investment.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is a curated list of topics that both Jellyfish and Amazon have identified for a solid foundation in understanding Amazon from a retail perspective.

From understanding how the Amazon search algorithm works to unpacking their retail solutions, you will learn how best to set up with Amazon for every business and how to set up with best practices to optimise for success.

Beyond the basics, you will learn how to make your content more enticing, with A+ Content, Amazon Promotion and how best to represent your brand on the platform with a brand store, bundles and more.

Course overview

Who should attend:

This course is aimed at anybody responsible for the management of an Amazon Store. Whether you are a Vendor, Seller, Brand Owner, or a Paid Media Manager at an agency. This course will help you to gain a deep understanding of the possibilities on Amazon.

Walk away with the ability to:

Understand the Amazon algorithm for discoverability (A10)
Monitor your orders and manage shipments
Choose the most appropriate logistic solution (adapted for sellers or vendors)
Optimise your product listings
Create and manage your owned brand content (product pages, A+, brand stores)

Course agenda

Amazon Landscape & History

Amazon landscape
Available categories
Amazon flywheel

A10 algorithm

How to be discoverable on Amazon

The Buy Box

What is the buy box?
How to win the buy box

Fulfillment by Amazon (FBA)

Vendor vs. Seller

Comparison
Benefits of vendor (act as an Amazon supplier)
Benefits of seller (control your own pricing and logistics)

Brand Registry

How to set up Amazon Brand Registry
Brand store
A+ Content
Analytics
Brandstory
Amazon transparency

Retail Readiness

Page optimisation
ASIN optimisation
Logistics

Introduction to Amazon Advertising

Sponsored products
Sponsored brands
Sponsored display

Book this course

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