Mastering Amazon Essentials

Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top level understanding of best practices to ensure you get the best return on investment.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is a curated list of topics that both Jellyfish and Amazon have identified for a solid foundation in understanding Amazon from a retail perspective.

From understanding how the Amazon search algorithm works to unpacking their retail solutions, you will learn how best to set up with Amazon for every business and how to set up with best practices to optimise for success.

Beyond the basics, you will learn how to make your content more enticing, with A+ Content, Amazon Promotion and how best to represent your brand on the platform with a brand store, bundles and more.

Course overview
Who should attend:
This course is aimed at anybody responsible for the management of an Amazon Store. Whether you are a Vendor, Seller, Brand Owner, or a Paid Media Manager at an agency. This course will help you to gain a deep understanding of the possibilities on Amazon.
Walk away with the ability to:
  • Understand the Amazon algorithm for discoverability (A10)
  • Monitor your orders and manage shipments
  • Choose the most appropriate logistic solution (adapted for sellers or vendors)
  • Optimise your product listings
  • Create and manage your owned brand content (product pages, A+, brand stores)
Course agenda
Amazon Landscape & History
  • Amazon landscape
  • Available categories
  • Amazon flywheel
A10 algorithm
  • How to be discoverable on Amazon
The Buy Box
  • What is the buy box?
  • How to win the buy box
Fulfillment by Amazon (FBA)
Vendor vs. Seller
  • Comparison
  • Benefits of vendor (act as an Amazon supplier)
  • Benefits of seller (control your own pricing and logistics)
Brand Registry
  • How to set up Amazon Brand Registry
  • Brand store
  • A+ Content
  • Analytics
  • Brandstory
  • Amazon transparency
Retail Readiness
  • Page optimisation
  • ASIN optimisation
  • Logistics
Introduction to Amazon Advertising
  • Sponsored products
  • Sponsored brands
  • Sponsored display
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19 Nov, 2021
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