Search Ads 360: Fundamentals

Name: Search Ads 360: Fundamentals
Price: 35000.00 INR

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Search Ads 360 helps marketers manage some of the largest and complex campaigns in the world with streamlined efficiency.

On this course, you’ll explore the Search Ads 360 product and learn how it can be used for paid search account management. We'll discuss how the platform works and delve into how its key and advanced features address common pain points.

You’ll learn how to set up and optimize bid strategies in line with business objectives, and gain some hands-on experience navigating the platform. We’ll also cover the Performance Center feature so that you can gain insight into budget management and pulling custom performance reports.

Our Search Ads 360: Fundamentals course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in India.

Course overview

Who should attend:

This course is ideal for those working in-platform, managing and optimizing a paid search account. You may be considering or have recently on-boarded SA360 and want to maximize the full capabilities of the platform. If you’re working with an agency or in-house team and want to gain a better understanding of how to use SA360 to manage your search engine marketing activity, this course is the perfect first step.

What you'll learn:

By the end of this course, you will be able to:

On-board and set up Search Ads 360
Use Search Ads 360 to enhance your paid search marketing
Select and implement bid strategies based on business objectives
Manage cross-platform accounts and create automated rules
On-board and set up Search Ads 360

Course agenda

Introduction to Search Ads 360

Google Marketing Platform overview
Summary of SA360 key USPs
Google Ads vs. Search Ads 360

Search Ads 360 Set-up

SA360 Sub-manager creation
Linking sub-accounts and synchronization
Floodlight conversion settings and Google Analytics 4 integration

Search Ads 360 Bid Strategies

Introduction to SA360 Portfolio Bid strategy
Value-based Bidding via Custom Variable Rules and Conversion Value Rule
Bid strategy management

SA360 Automated Rules

Best practices and practical exercise

SA360 Reporting

Custom metrics and dimensions
Saved views
Export and Web Query

SA360 Performance Center

Introduction and budget plan set-up
Introduction to budget bid strategy

Introduction to Search Ads 360 Templates

Book this course

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