Technical SEO

Is your site build holding back your organic search performance? Master the fundamentals of technical SEO on our one-day course.
product
1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our UK training centre in the Shard, London.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Content may be King, but good technical SEO is the essential foundation on which search success is built.

Technical SEO is one of the key pillars of organic search. On this training course you’ll learn the key concepts that will ensure your site is technically robust and optimised for maximum search performance.

Regardless of your technical or web development knowledge, this course will show you how search engines operate and give you the knowledge to improve the way your site functions and performs for SEO.

Our live and interactive SEO courses are currently delivered online, either as our scheduled public sessions, or privately for any organisation in the UK or globally.

Want to know more? Read on for more detail on our course agendas or contact us for more information.

Course overview
Who should attend:
Our technical SEO training is suitable for anybody who wants to understand the key concepts around web builds, site structure and page performance. This course is regularly attended by existing SEO practitioners looking to hone their technical skills, marketers who want to deepen their understanding of SEO, and developers wishing to understand SEO best practices for web development.
What you’ll learn:
  • How to manage crawling, indexing and rendering, including the best use of canonical tags, no-index attributes,robots.txt and log files
  • How to handle crawl errors and how to apply effective redirect strategies
  • How to optimise page speed and other Google page experience signals including Core Web Vitals and mobile usability
  • The fundamentals of International SEO and how to structure your global sites effectively
  • How to implement structured data (schema markup) on your site
Course Agenda
Crawling and Indexing
  • The crawling and indexing process
  • XML sitemap optimisation and submission
  • Principles of effective site structure
  • Handling technical duplication
  • Using robots.txt, no follow tags and canonicalisation
  • Crawl errors and redirects
  • Introduction to log files
  • Popular tools for technical SEO auditing
Page Speed and Performance
  • Google’s Page Experience factors
  • Site security
  • Core Web Vitals and other page speed metrics
  • Tools and metrics for page speed measurement
  • Identifying and tackling page speed issues
Mobile Site Optimisation
  • Passing the mobile usability test
International SEO
  • Site structure for international content
  • Geo-targeting options and considerations
  • Hreflang and international targeting
Schema and Structureed Data Mark-up
  • What is Schema?
  • Common Schema types and uses
  • Implementing Schema
Next Steps:
Technical SEO is one of the core components of SEO, however good organic search performance also relies on the quality of your content and the authority of your website. To learn more on these topics, check out the Content Strategy & Copywriting for SEO course and the Link Building & Digital PR course.
All three of these courses are availale as part of our SEO Specialist course bundle.
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