Technical SEO

Is your site build holding back your organic search performance? Master fundamental SEO techniques on our one-day Technical SEO course.
1 day
Supporting material
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Content may be King, but good technical SEO is the essential foundation on which search success is built.

Technical SEO is one of the key pillars of organic search. On this training course, we’ll cover the essential tasks you should be performing to ensure your site is technically robust and optimized for maximum search performance.

Whether you’re a marketer, SEO strategist or web developer, you’ll learn how search engines operate and what you can do to improve the way your site functions and performs for SEO.

Our Technical SEO course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in India.

All of our live and interactive SEO courses are taught by instructors who have several years’ experience working directly within the Jellyfish SEO team, and who have focussed on technical SEO across a wide range of clients. Discover our full range of SEO courses or contact us to find out more.

Course overview

Who should attend:

Our technical SEO course is suitable for anybody who wants to understand the key concepts around web builds, site structure and page performance. This course is regularly attended by existing SEO practitioners looking to hone their technical skills, marketers who want to deepen their understanding of SEO, and developers wishing to understand SEO best practices for web development.

What you'll learn:

By the end of this course, you will be able to:

  • Improve the way your website content is crawled and indexed, including the best use of canonical tags, no-index attributes, and robots.txt files
  • Handle crawl errors and apply effective redirect strategies
  • Identify common issues impacting page speeds and other Google page experience signals, including Core Web Vitals and mobile usability
  • Explain the fundamentals of international SEO and how to structure your global sites effectively
  • Identify opportunities for structured data (schema markup) on your site and build your own JSON code

Course agenda

Crawling & Indexing
  • The crawling and indexing process
  • XML sitemap optimization and submission
  • Principles of effective site structure
  • Handling technical duplication
  • Using robots.txt, no follow tags and canonicalization
  • Crawl errors and redirects
  • Introduction to log files
  • Popular tools for technical SEO auditing
Page Speed & Performance
  • Google’s Page Experience factors
  • Site security
  • Core Web Vitals and other page speed metrics
  • Tools and metrics for page speed measurement
  • Identifying and tackling page speed issues
Mobile Site Optimization
  • Passing the mobile usability test
International SEO
  • Site structure for international content
  • Geo-targeting options and considerations
  • Hreflang and international targeting
Schema & Structured Data Mark-up
  • What is Schema?
  • Common Schema types and uses
  • Implementing Schema

Next Steps:

Technical SEO is one of the core components of SEO; however good organic search performance also relies on the quality of your content and the authority of your website.

To learn more on these topics, check out our Content Strategy & Copywriting for SEO course and the Link Building & Digital PR training.

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