Mini Labs
From 2 hours
Objective-orientated
For marketers of all levels
For groups of up to 15 from the same business
Private course
Using your current business situation as a real-life case study, Mini Labs will facilitate your team to build an approach that tackles the challenges at hand, and ensures team members are accountable for follow-up actions to increase your digital maturity.
Who could benefit from Mini Labs?
Businesses and teams of all sizes can benefit from increasing their digital maturity via Mini Labs; as sessions are outcome-driven, they are especially helpful when the business has a particular challenge in mind, or a task to complete.
Whether you’re gearing up for annual planning or building a full digital team from scratch, we’ll
have Mini Labs to suit your needs. Alternatively, please give us a call and we can discuss the best
combination of labs to help you achieve your aims.
Source: Research into data-driven marketing maturity by BCG finds
- Attribution
- Assets and ads
- Audience
- Access
- Automation
- Organisation
Right for you if you are using a last click model and are looking at how to take a more customer-centric approach.
What you’ll learnA blueprint for selecting an attribution model and next steps for implementation.
Right for you if you are looking to ensure your digital measurement is set up to be effective.
What you’ll learnA digital-first measurement plan for 2-3 business goals How to outline steps to activate the measurement plan
Right for you if you are looking at how to grow their business by understanding performance.
What you’ll learnAn action plan for how the business can apply modern technology to benefit its customers.
Right for you if you are looking to make the most of Cloud for marketing opportunities.
What you’ll learnCloud for marketing use case(s) that are relevant for your business.
Right for you if you're looking to drive ad campaign efficiencies and improve performance.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Right for you if you want to progress to a higher level of omnichannel maturity.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you are curious about mobile and the implications of connectivity but aren't sure how it affects your business.
What you’ll learnAn action plan for how your business can apply modern technology to benefit its customers.
Right for you if you are already implementing automated marketing technology, have started to articulate business challenges and are inspired by automated marketing.
What you’ll learnAn action plan for combining different tech problems to solve company challenges.
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Right for you if you want your business to embrace data-driven attribution and a holistic view of the customer - you should be familiar with web analytics and the complexity of the path to purchase.
What you’ll learnAn outline of how to apply data-driven attribution and holistic thinking to an upcoming campaign.
Right for you if you want to review your current marketing and see opportunities for growth over the coming year.
What you’ll learnA prioritisation plan of ranked measurement projects that meet your business goals.
Right for you if you want to improve your speed and conversion metrics.
What you’ll learnAn action plan to improve their mobile load time and build their investment case.
Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.
What you’ll learnAn action plan identifying changes needed to implement omnichannel strategies within your business.
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Right for you if you are using a last click model and are looking at how to take a more customer-centric approach.
Reveals how to take into account the full customer journey by moving from a last click to multi-touch attribution model.
What you’ll learnA blueprint for selecting an attribution model and next steps for implementation.
Perfect forMarketing managers, marketing directors, media buyers, media agency partners, creative agencies
Maturity levelNascent
Right for you if you are looking to ensure your digital measurement is set up to be effective.
Looks at the value of measurement throughout the entire customer journey. Clears up the difference between KPIs and metrics and aligns both to business goals.
What you’ll learnA digital-first measurement plan for 2-3 business goals How to outline steps to activate the measurement plan
Perfect forBrand managers, directors and creative agencies, end advertiser and their agency
Maturity levelNascent
Right for you if you are looking at how to grow their business by understanding performance.
Outlines how to audit marketing assets, see how they’re being tracked and identify the full value they contribute to the business. Identifies insights and potential areas for business growth.
What you’ll learnAn action plan for how the business can apply modern technology to benefit its customers.
Perfect forPerformance marketing managers and directors
Maturity levelNascent
Right for you if you are looking to make the most of Cloud for marketing opportunities.
Reveals how to understand the consumer journey, predict marketing outcomes, and personalise the customer experience with Cloud for marketing.
What you’ll learnCloud for marketing use case(s) that are relevant for your business.
Perfect forDigital marketing manager, digital business intelligence managers, data engineers, data science teams
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are looking to drive ad campaign efficiencies and improve performance.
Ensure your advertising spend is optimised in real time, personalised and drives results.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Perfect forMarketers whose organization is using Google Ads
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to progress to a higher level of omnichannel maturity.
Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Perfect forDigital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are curious about mobile and the implications of connectivity but aren't sure how it affects your business.
Explores how mobile technology and IoT affect and are affected by changing consumer behaviours. Gets you thinking about how to leverage tech to solve business problems.
What you’ll learnAn action plan for how your business can apply modern technology to benefit its customers.
Perfect forMedia, digital, product, brand managers, directors
Maturity levelNascent
Right for you if you are already implementing automated marketing technology, have started to articulate business challenges and are inspired by automated marketing.
Introduces the full stack, discusses its benefits and showcases best in class examples.
What you’ll learnAn action plan for combining different tech problems to solve company challenges.
Perfect forBrand managers, directors and creative agencies, end advertisers and their agency if unfamiliar with full stack
Maturity levelNascent
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Perfect forPlanning lead, client lead, search function lead (account director or above)
Maturity levelEmerging, Connected
Right for you if you want your business to embrace data-driven attribution and a holistic view of the customer - you should be familiar with web analytics and the complexity of the path to purchase.
Details the value of data-driven attribution and adopting a holistic view of the customer. Explores the differences between rule-based and data-driven attribution models and covers how to overcome common attribution challenges.
What you’ll learnAn outline of how to apply data-driven attribution and holistic thinking to an upcoming campaign.
Perfect forBrand managers, directors and creative agencies; end advertisers and their agencies if they're not familiar with data-driven attribution and holistic-view thinking
Maturity levelNascent, Emerging
Right for you if you want to review your current marketing and see opportunities for growth over the coming year.
Analyse your marketing to highlight opportunities for efficiencies and business growth.
What you’ll learnA prioritisation plan of ranked measurement projects that meet your business goals.
Perfect forMarketers across all levels, except C-suite
Maturity levelNascent, Emerging, Connected
Right for you if you want to improve your speed and conversion metrics.
Participants will critically assess their mobile sites by taking the speed test and comparing the results to industry benchmarks.
What you’ll learnAn action plan to improve their mobile load time and build their investment case.
Perfect forProduct owners, brand managers, marketing and / or IT directors, agency representatives, senior stakeholders
Maturity levelNascent, Emerging
Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.
Examine how broader omnichannel strategies and measurements can benefit your business and the measurement tools that can improve cross-team functioning.
What you’ll learnAn action plan identifying changes needed to implement omnichannel strategies within your business.
Perfect forC-Level executives in businesses with a retail focus who have completed the “Become an omnichannel-first company” Mini Lab. Could also work for larger groups with cross functional senior stakeholders from finance, sales, IT, and analytics.
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
Introduces programmable marketing and programmatic technology. Discusses the benefits of both. Showcases a best in class example.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Perfect forBrand managers, directors and creative agencies; end advertiser and their agency if they are not familiar with programmatic
Maturity levelNascent
Right for you if you're looking to drive ad campaign efficiencies and improve performance.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Right for you if you want to progress to a higher level of omnichannel maturity.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you are curious about mobile and the implications of connectivity but aren't sure how it affects your business.
What you’ll learnAn action plan for how your business can apply modern technology to benefit its customers.
Right for you if you are already implementing automated marketing technology, have started to articulate business challenges and are inspired by automated marketing.
What you’ll learnAn action plan for combining different tech problems to solve company challenges.
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Right for you if you want to understand the role that apps can play in driving business growth and the strategic purpose of the app.
What you’ll learnAn app marketing strategy with a clear roadmap and timeline for an app campaign.
Right for you if you want to create brand messages that resonate, having already identified your audience, moments and signals.
What you’ll learnA messaging plan and ability to rationalise suitable advertising channels and creative formats.
Right for you if you want to grow clients by improving rCvR through better UX.
What you’ll learnA peer review on your client's websites, and UX improvements on each site.
Right for you if you want to enhance your client’s mobile experience with determined mobile KPIs, select tests to prove mobile impact.
What you’ll learnA cohesive roadmap focused on User Centricity with defined KPIs to work on, and an action plan to ensure those KPIs are met.
Right for you if you are looking to drive ad campaign efficiencies and improve performance.
Ensure your advertising spend is optimised in real time, personalised and drives results.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Perfect forMarketers whose organisation is using Google Ads
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to progress to a higher level of omnichannel maturity.
Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Perfect forDigital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are curious about mobile and the implications of connectivity but aren't sure how it affects your business.
Explores how mobile technology and IoT affect and are affected by changing consumer behaviours. Gets you thinking about how to leverage tech to solve business problems.
What you’ll learnAn action plan for how your business can apply modern technology to benefit its customers.
Perfect forMedia, digital, product, brand managers, directors
Maturity levelNascent
Right for you if you are already implementing automated marketing technology, have started to articulate business challenges and are inspired by automated marketing.
Introduces the full stack, discusses its benefits and showcases best in class examples.
What you’ll learnAn action plan for combining different tech problems to solve company challenges.
Perfect forBrand managers, directors and creative agencies, end advertisers and their agency if unfamiliar with full stack
Maturity levelNascent
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Perfect forPlanning lead, client lead, search function lead (account director or above)
Maturity levelEmerging, Connected
Right for you if you want to understand the role that apps can play in driving business growth and the strategic purpose of the app.
Understand the relevancy of apps as a business growth driver and create an app marketing strategy to achieve your client's business and marketing objectives.
What you’ll learnAn app marketing strategy with a clear roadmap and timeline for an app campaign.
Perfect forSenior external stakeholders, marketing directors, brand managers, product owners and agency representatives
Maturity levelEmerging, Connected
Right for you if you want to create brand messages that resonate, having already identified your audience, moments and signals.
Stimulates thinking about producing customer-centric messages and selecting appropriate and inspiring creative formats. Explores best practices of customer-focused campaign messages using See, Think, Do, Care, then moves on to advertising channels and creative formats.
What you’ll learnA messaging plan and ability to rationalise suitable advertising channels and creative formats.
Perfect forBrand managers, directors and the advertiser’s media agency
Maturity levelNascent
Right for you if you want to grow clients by improving rCvR through better UX.
Based on the latest research, participants will critically assess the mobile barriers currently blocking conversions.
What you’ll learnA peer review on your client's websites, and UX improvements on each site.
Perfect forProduct owners, brand managers, marketing and / or IT directors, agency representatives
Maturity levelNascent, Emerging
Right for you if you want to enhance your client’s mobile experience with determined mobile KPIs, select tests to prove mobile impact.
Clients wanting to work on their mobile strategy (app + web) will be able to determine their next steps.
What you’ll learnA cohesive roadmap focused on User Centricity with defined KPIs to work on, and an action plan to ensure those KPIs are met.
Perfect forProduct owners, brand managers, marketing and / or IT directors, agency representatives
Maturity levelNascent, Emerging
Right for you if you're looking to drive ad campaign efficiencies and improve performance.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Right for you if you are looking to make the most of Cloud for marketing opportunities.
What you’ll learnCloud for marketing use case(s) that are relevant for your business
Right for you if you want to grow by finding new insights - and new audiences from these new insights - using various data sources and tools.
What you’ll learnAn audience strategy and media plan created with the application of Google's insights-driven marketing framework.
Right for you if you want to progress to a higher level of omnichannel maturity.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you want to know more about what it takes to be successful in the digital ecosystem.
What you’ll learnA list of marketing moments and a roadmap for a future marketing campaign.
Right for you if your business is using traditional briefs or struggling to align with partners.
What you’ll learnA Get-To-Buy briefing statement for an upcoming campaign, and skills to create and advocate for insightful briefings for your company's business.
Right for you if you want to ensure marketing campaign strategies remain customer-first but are unsure how to achieve this.
What you’ll learnActions to update the approach to audience segmentation.
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Right for you if you are ready to put together a new campaign and aren’t optimising on all the micro-moments you could be.
What you’ll learnMap of micro-moments across the customer journey for a future campaign, and corresponding signals.
Right for you if you are looking to drive ad campaign efficiencies and improve performance.
Ensure your advertising spend is optimised in real time, personalised and drives results.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Perfect forMarketers whose organisation is using Google Ads
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are looking to make the most of Cloud for marketing opportunities.
Reveals how to understand the consumer journey, predict marketing outcomes, and personalise the customer experience with Cloud for marketing.
What you’ll learnCloud for marketing use case(s) that are relevant for your business
Perfect forDigital marketing manager, digital business intelligence managers, data engineers, data science teams
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to grow by finding new insights - and new audiences from these new insights - using various data sources and tools.
Designed to grow your advertiser's business by setting up an audience strategy and media plan throughout the funnel using Google's insights-driven marketing framework.
What you’ll learnAn audience strategy and media plan created with the application of Google's insights-driven marketing framework.
Perfect forDigital media, marketing brand and campaign managers, planners, strategic media consultants
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to progress to a higher level of omnichannel maturity.
Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Perfect forDigital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to know more about what it takes to be successful in the digital ecosystem.
Reveals the value of adopting a digital-first mindset within marketing plans. Demonstrates how to apply customer-centric marketing using the See, Think, Do, Care framework.
What you’ll learnA list of marketing moments and a roadmap for a future marketing campaign.
Perfect forBrand managers / directors, creative agencies, the end advertiser and their agency
Maturity levelNascent
Right for you if your business is using traditional briefs or struggling to align with partners.
Kick-starts your conversations with colleagues and partners about the value of effective briefs, and how to create them using Get-To-By briefing statements.
What you’ll learnA Get-To-Buy briefing statement for an upcoming campaign, and skills to create and advocate for insightful briefings for your company's business.
Perfect forBrand manager, marketing director, media or creative agency partners
Maturity levelNascent
Right for you if you want to ensure marketing campaign strategies remain customer-first but are unsure how to achieve this.
Reveals the importance of understanding target audiences in marketing campaigns. Discusses customer portraits and audience segmentation. Shows how to use the See, Think, Do, Care framework.
What you’ll learnActions to update the approach to audience segmentation.
Perfect forBrand managers, heads of digital, marketing directors, heads of performance, heads of marketing
Maturity levelNascent, Emerging
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Perfect forPlanning lead, client lead, search function lead (account director or above)
Maturity levelEmerging, Connected
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
Introduces programmable marketing and programmatic technology. Discusses the benefits of both. Showcases a best in class example.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Perfect forBrand managers, directors and creative agencies; end advertiser and their agency if they are not familiar with programmatic
Maturity levelNascent
Right for you if you are ready to put together a new campaign and aren’t optimising on all the micro-moments you could be.
Encourages customers to think of micro-moments that are valuable to them and to select signals to reach their audience in those moments.
What you’ll learnMap of micro-moments across customer journey for audience segments for a future campaign, and corresponding signals.
Perfect forBrand managers, media or creative agency partners and marketing directors
Maturity levelNascent
Right for you if you're looking to drive ad campaign efficiencies and improve performance.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Right for you if you want to progress to a higher level of omnichannel maturity.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Right for you if you want to understand the role that apps can play in driving business growth and the strategic purpose of the app.
What you’ll learnAn app marketing strategy with a clear roadmap and timeline for an app campaign.
Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.
What you’ll learnAn action plan identifying changes needed to implement omnichannel strategies within your business.
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Right for you if you are looking to drive ad campaign efficiencies and improve performance.
Ensure your advertising spend is optimised in real time, personalised and drives results.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Perfect forMarketers whose organisation is using Google Ads
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to progress to a higher level of omnichannel maturity.
Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Perfect forDigital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Perfect forPlanning lead, client lead, search function lead (account director or above)
Maturity levelEmerging, Connected
Right for you if you want to understand the role that apps can play in driving business growth and the strategic purpose of the app.
Understand the relevancy of apps as a business growth driver and create an app marketing strategy to achieve your client's business and marketing objectives.
What you’ll learnAn app marketing strategy with a clear roadmap and timeline for an app campaign.
Perfect forSenior external stakeholders, marketing directors, brand managers, product owners and agency representatives
Maturity levelEmerging, Connected
Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.
Examine how broader omnichannel strategies and measurements can benefit your business and the measurement tools that can improve cross-team functioning.
What you’ll learnAn action plan identifying changes needed to implement omnichannel strategies within your business.
Perfect forC-Level executives in businesses with a retail focus who have completed the “Become an omnichannel-first company” Mini Lab. Could also work for larger groups with cross functional senior stakeholders from finance, sales, IT, and analytics.
Maturity levelNascent, Emerging, Connected
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
Introduces programmable marketing and programmatic technology. Discusses the benefits of both. Showcases a best in class example.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Perfect forBrand managers, directors and creative agencies; end advertiser and their agency if they are not familiar with programmatic
Maturity levelNascent
Right for you if you're looking to drive ad campaign efficiencies and improve performance.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Right for you if you are looking to make the most of Cloud for marketing opportunities.
What you’ll learnCloud for marketing use case(s) that are relevant for your business
Right for you if you are curious about automation or wondering about the impact it could have on your role.
What you’ll learnA roadmap of actions to grow your business using automation
Right for you if you want to progress to a higher level of omnichannel maturity.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Right for you if you want your business to embrace data-driven attribution and a holistic view of the customer - you should be familiar with web analytics and the complexity of the path to purchase.
What you’ll learnAn outline of how to apply data-driven attribution and holistic thinking to an upcoming campaign.
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Right for you if you are looking to make the most of Cloud for marketing opportunities.
What you’ll learnCloud for marketing use case(s) that are relevant for your business
Right for you if you are looking to drive ad campaign efficiencies and improve performance.
Ensure your advertising spend is optimised in real time, personalised and drives results.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Perfect forMarketers whose organisation is using Google Ads
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are looking to make the most of Cloud for marketing opportunities.
Reveals how to understand the consumer journey, predict marketing outcomes, and personalise the customer experience with Cloud for marketing.
What you’ll learnCloud for marketing use case(s) that are relevant for your business
Perfect forDigital marketing manager, digital business intelligence managers, data engineers, data science teams
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are curious about automation or wondering about the impact it could have on your role.
Discusses how to spot automation opportunities for bidding, creatives, targeting and workflows.
What you’ll learnA roadmap of actions to grow your business using automation
Perfect forCampagin managers, marketing directors, media / creative agency partners
Maturity levelNascent, Emerging
Right for you if you want to progress to a higher level of omnichannel maturity.
Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Perfect forDigital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Perfect forPlanning lead, client lead, search function lead (account director or above)
Maturity levelEmerging, Connected
Right for you if you want your business to embrace data-driven attribution and a holistic view of the customer - you should be familiar with web analytics and the complexity of the path to purchase.
Details the value of data-driven attribution and adopting a holistic view of the customer. Explores the differences between rule-based and data-driven attribution models and covers how to overcome common attribution challenges.
What you’ll learnAn outline of how to apply data-driven attribution and holistic thinking to an upcoming campaign.
Perfect forBrand managers, directors and creative agencies; end advertisers and their agencies if they're not familiar with data-driven attribution and holistic-view thinking
Maturity levelNascent
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
Introduces programmable marketing and programmatic technology. Discusses the benefits of both. Showcases a best in class example.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Perfect forBrand managers, directors and creative agencies; end advertiser and their agency if they are not familiar with programmatic
Maturity levelNascent
Right for you if you are looking to make the most of Cloud for marketing opportunities.
Reveals how to understand the consumer journey, predict marketing outcomes, and personalise the customer experience with Cloud for marketing.
What you’ll learnCloud for marketing use case(s) that are relevant for your business
Perfect forDigital marketing manager, digital business intelligence managers, data engineers, data science teams
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to assess and identify the range of data available that can be used to make smarter marketing decisions.
What you’ll learnAn action plan for a Data Activation pilot, and a project timeline that can be used as a template for future success.
Right for you if you are looking to improve how people decisions are currently made in your organisation.
What you’ll learnFormulate a hypothesis, design a simple data-driven experiment, and commit to using data to generate results.
Right for you if you are looking to improve results and decision-making by working collaboratively across teams.
What you’ll learnA now / next / long roadmap set within a realistic timeline. You'll also outline agreed areas of opportunities.
Right for you if you've identified the top three markets, what customers need to do to enter those markets and articulate how they need to improve their positioning in these desired markets.
What you’ll learnA roadmap for the customer's international growth strategy that includes clear actions, sponsors and timelines.
Right for you if you want to learn how to facilitate fully virtual and engaging workshops.
What you’ll learnTools and techniques for collaborative and interactive workshops.
Right for you if you want to review your current marketing and see opportunities for growth over the coming year.
What you’ll learnA prioritisation plan of ranked measurement projects that meet your business goals.
Right for you if you are looking to drive innovation through collaboration and transparency.
What you’ll learnAn agreed action plan to embed OKRs within your team or organisation, and a clear set of 3-5 objectives and respective key results.
Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.
What you’ll learnAn action plan identifying changes needed to implement omnichannel strategies within your business.
Right for you if you are looking to drive performance, collaboration, team effectiveness and personal development.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you are looking to drive performance, decision-making, collaboration, team effectiveness and personal development.
What you’ll learnA clear set of remote behaviours to help you be a great manager.
Right for you if you are looking to drive performance, collaboration and team effectiveness, and create an innovation culture.
What you’ll learnA Team Effectiveness discussion guide to help teams identify areas where they might want to improve and elicit ideas of how to do that.
Right for you if you want to assess and identify the range of data available that can be used to make smarter marketing decisions.
Customers will reflect on their organisation's current approach to Data Activation, and identify areas for short and long-term development.
What you’ll learnAn action plan for a Data Activation pilot, and a project timeline that can be used as a template for future success.
Perfect forMarketing or digital teams, digital marketing managers, key decision makers
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are looking to improve how people decisions are currently made in your organisation.
When making people-related decisions, move from relying on intuition and assumptions to making data-driven choices. Reimagine HR, talent and organisational practices by overcoming biases.
What you’ll learnFormulate a hypothesis, design a simple data-driven experiment, and commit to using data to generate results.
Perfect forPeople operations, HR, leadership, people analytics
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are looking to improve results and decision-making by working collaboratively across teams.
Understand how structure and communication help distributed teams to increase productivity and well-being, fostering psychological safety and dependability with clear guidance on how to collaborate over distances.
What you’ll learnA now / next / long roadmap set within a realistic timeline. You'll also outline agreed areas of opportunities.
Perfect forAny teams who are working fully or partly remotely
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you've identified the top three markets, what customers need to do to enter those markets and articulate how they need to improve their positioning in these desired markets.
This Mini Lab is suited for clients / agencies who have already expanded into a new market and wish to strengthen their positioning, and for those who want to expand into new markets.
What you’ll learnA roadmap for the customer's international growth strategy that includes clear actions, sponsors and timelines.
Perfect forAgency attendees: account directors, business development, client's media agency partners, client servicing team. Client attendees: C and B levels, CMO, brand managers, strategy and business development
Maturity levelMulti-moment
Right for you if you want to learn how to facilitate fully virtual and engaging workshops.
Learn how to steer away from the usual presentation, improved online stance as a trainer and facilitator, lead more effective virtual meetings.
What you’ll learnTools and techniques for collaborative and interactive workshops.
Perfect for(New) managers, teams, and people who will facilitate virtual workshops
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to review your current marketing and see opportunities for growth over the coming year.
Analyse your marketing to highlight opportunities for efficiencies and business growth.
What you’ll learnA prioritisation plan of ranked measurement projects that meet your business goals.
Perfect forMarketers across all levels, except C-suite
Maturity levelNascent, Emerging
Right for you if you are looking to drive innovation through collaboration and transparency.
Find out how to track progress, stay focused and create an environment in which to learn from mistakes.
What you’ll learnAn agreed action plan to embed OKRs within your team or organisation, and a clear set of 3-5 objectives and respective key results.
Perfect forIntact teams
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.
Examine how broader omnichannel strategies and measurements can benefit your business and the measurement tools that can improve cross-team functioning.
What you’ll learnAn action plan identifying changes needed to implement omnichannel strategies within your business.
Perfect forC-Level executives in businesses with a retail focus who have completed the “Become an omnichannel-first company” Mini Lab. Could also work for larger groups with cross functional senior stakeholders from finance, sales, IT, and analytics.
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are looking to drive performance, collaboration, team effectiveness and personal development.
Help managers get better at coaching, decision-making, collaboration, staying results-oriented, communicating and developing, energising and empowering teams.
What you’ll learnA clear set of behaviours of great managers and an action list for next steps on how to incorporate initial ideas into manager development programs client-side.
Perfect forManagers and leaders in large customer organisations that need to guide people through digital transformation challenges. Also anyone in people operations and leadership.
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are looking to drive performance, decision-making, collaboration, team effectiveness and personal development.
Help managers get better at coaching, decision-making, collaboration, staying results-oriented, communicating and developing, energising and empowering teams remotely.
What you’ll learnA clear set of remote behaviours to help you be a great manager.
Perfect forManagers and leaders in large customer organisations that need to guide people through digital transformation challenges. Also anyone in people operations or in a position of leadership.
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are looking to drive performance, collaboration and team effectiveness, and create an innovation culture.
Establish a common vocabulary, define the team behaviours and norms you want to foster in your organisation, create a forum to discuss team dynamics and get leadership on board to model and seek continuous improvement.
What you’ll learnA Team Effectiveness discussion guide to help teams identify areas where they might want to improve and elicit ideas of how to do that.
Perfect forIntact teams, people operations, leadership
Maturity levelNascent, Emerging, Connected, Multi-moment
Mini Labs are interactive workshops where the facilitator (Jellyfish trainer) explains objectives and empowers the delegates to find their own answers - and build their own roadmaps.
Each Mini Lab has been created based on 1 or more of 6 dimensions that impact data-driven marketing maturity*. See our Mini Lab pack (PDF) for more details.
- Dimensions
- Attribution
- Assets and ads
- Audience
- Access
- Automation
- Organisation
* Based on Google’s in-depth research with BCG
If you already know your maturity level, or just need to double check, the Mini Lab pack (PDF) can help. If you're not sure, speak to one of our team, or use Google's Digital Maturity assessment to identify your level.
- Maturity levels
- Nascent
- Emerging
- Connected
- Multi-moment
Identify your maturity level using Google's Digital Maturity assessment
Choosing labs for the correct maturity level will ensure the outcome of your sessions will help you reach the next stage within the Digital Maturity framework.
Mini Labs are categorised into six dimensions:
Accurately measure and value customer touchpoints
Deliver attention-driving, intuitive experiences across digital touchpoints
Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control
Optimise marketing operations to drive profitability and growth
Improve decision-making and results by working collaboratively across teams and with specialised partners
Mini Labs are for up to 15 people from the same business. A member of the jellyfish Training team will contact you to discuss the date of the training and for learners names and email addresses at post purchase.
Jellyfish are authorised to sell this content which has been written and authorised by Google.