Digital Marketing

4.9 / 5 Feefo reviews
Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.
product
2 day course, 11am - 6pm
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.

Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.

During our two-day classroom course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, PPC and Programmatic & RTB Display. We also look at Web Analytics, Mobile and Video.

Our Digital Marketing course is offered as a live Virtual Classroom or private training session and will be run over two consecutive days. It can be delivered on-site at your office or a location of your choice. 

Course overview
Who should attend:
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course (run over two consecutive days) will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
Walk away with the ability to:
  • Explain how digital marketing has disrupted the traditional marketing mix
  • Be aware of the online consumer journey and how to effectively target your customers
  • Explain the role of the core digital marketing channels
  • Set clear objectives for the different digital marketing channels
  • Write a digital marketing plan
Course Agenda
On day one we’ll cover:
 
Introduction to Digital Marketing Theory
  • Digital marketing fundamentals
  • The role of digital marketing and its impact on the traditional marketing mix
  • Strategic marketing in a digital landscape
  • Digital objectives
  • Internal and external factors influencing strategic decision making
The Consumer Journey
  • Changing consumer behaviours
  • The digital marketing funnel
  • Determining digital targeting strategies
Social Media Marketing
  • Social media’s role in the consumer journey
  • Social media insights to improve your digital marketing
  • Social media monitoring for better business decisions
  • Social media business objectives
Search Engine Optimisation
  • The Search Marketing Landscape
  • Ranking Factors
  • Common SEO objectives
  • Building Organic Search success
Paid Search
  • PPC purpose and rationale
  • Keywords and Match Types
  • Account structure and setup
  • Improving performance and Quality Score
On day two we’ll cover:
 
Programmatic Media Buying
  • Introduction to programmatic buying
  • How it is changing the digital marketing landscape
Introduction to Demand Side Platforms
  • How DSPs work and access inventory sources (from RTB to Programmatic Direct)
The Google Display Network
  • The Google Display Network
  • Creating ads
YouTube Video Marketing
  • The scale and reach of YouTube
  • The key YouTube marketing formats and targeting options
Google Analytics
  • Measurement Objectives
  • Key Dimensions and Metrics
  • Google Analytics – account setup and structure
  • Google Analytics reporting and measuring success
Digital Marketing Strategies
  • Choosing digital Key Performance Indicators
  • Creating a digital marketing strategy
  • Planning your digital marketing activity
  • Data driven marketing strategies
Book this course
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Independent Service Rating based on 34 verified reviews
Digital Marketing
Trusted Customer 15 July, 2021
Very interesting, amazing trainer
Digital Marketing
Roger Binks 15 July, 2021
Great course - very informative with good interaction via kahoot quizes throughout. Our 2 day course was split over a month as there were trainer sickness issues. This didn't reduce the quality or impact.
Digital Marketing
Mohamad Jalloul 4 May, 2021
It was very insightful training especially for those that are not very familiar or proficient with the topic.