In this two-day course you’ll learn how to present your products on the digital shelf, and ensure maximum search visibility and product listing positioning. You’ll deep-dive into tactics for promoting and advertising your products through both on-eretailer performance media opportunities and off-eretailer search, social and display ads.
With more and more consumers shopping online, it’s never been more important for product manufacturers and marketers to capitalise on ecommerce opportunities. This course will equip you with the knowledge needed to create the right ecommerce content assets, stand out in the ecommerce store, and capture and convert online shoppers across the web.
We’ll cover how to optimise the Product Details Page and ensure shoppers can find it. We’ll also examine the opportunities to promote your products within ecommerce platform environments, and consider the various targeting and creative tactics available to reach and engage potential buyers - through search, social and display advertising.