Email Marketing

Learn the foundations of good email marketing and the best practice methodologies that will help you showcase your brand, captivating your subscribers and enticing them to take action.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Email continues to deliver more ROI than any other marketing channel. But the key to leveraging this success lies in understanding the basics first.

Created by Cara Wilson, Senior CRM Manager here at Jellyfish, this one-day course is split into six key sections, covering everything you need to know to get your email marketing strategy up and running.

We’ll cover everything from design and copywriting to segmenting your subscribers. Learn how to get more of your emails into the inbox and how to continuously optimize your campaigns.

Course overview
Who should attend:
‘Email Marketing - The Fundamentals’ is the perfect first step into the world of email marketing. This course is for digital marketers who want to:
  • gain a deeper understanding of email marketing best practices
  • create a successful email marketing strategy
  • improve their email marketing performance and achieve strong results
Walk away with the ability to:
  • Understand email design and functionality best practices and how these relate to the hierarchy of subscriber needs
  • Segment your database in a meaningful way
  • Create a test and learn approach to drive optimisation of campaigns
  • Improve your email deliverability
  • Build an effective email within an ESP
Course agenda
Understanding Email Marketing
  • The role of email
  • Why email marketing is still important
  • Introducing the hierarchy of subscriber needs
Contact Management & Segmentation
  • List management and maintenance
  • GDPR and data best practice
  • Growing your database
  • How to segment your data
Email Design & Functionality
  • Email design best practices
  • Copywriting for email
  • Creative considerations
  • Device consistency & QA
Achieving High Performance
  • Determining campaign goals
  • Optimise your emails for opens
  • Sender name best practice
  • Optimising your preheader and subject lines
  • Call too action (CTA) best practice
  • Advancing your emails: personalisation, dynamic content and more
Email Deliverability
  • Protecting your reputation
  • Defining IP addresses
  • Spam content
Reporting & Analytics
  • Campaign performance
  • Email performance & health metrics
  • Test & learn recommendations
  • Build your own email
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