Introduction to Facebook Advertising

Name: Introduction to Facebook Advertising
Price: 30000.00 JPY

4.9 / 5 Feefo reviews

Want to scale your business and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are part of the Meta family of apps, and are two of the most critical platforms for online advertising. Learn the fundamentals of the Facebook Ads platform and how to deliver winning paid social media strategies across both channels.

All our Meta training courses are delivered by experienced social media advertising practitioners and are focussed on the practical skills you can utilise straight away. As Meta owns Facebook and Instagram, this training will cover both platforms, ensuring you know best practice on how to engage users on the many placement options available.

Our Facebook Advertising course is currently available as a private training session that can be delivered at a location of your choice in Japan or online.

If you're looking to take your Facebook Ads knowledge even further, check out our Advanced-level Facebook Media Planning and Facebook Media Buying courses.

Course overview

Who should attend:

On this training course you will learn about choosing an advertising objective as well as how ads are created, targeted and delivered on Facebook Ads Manager. You’ll also learn how to build a target audience using data signals and design creative that engages users.

We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.

Walk away with the ability to:

Explain how Facebook advertising can help you market your business
Demonstrate how business manager operates, including identifying the Facebook pixel
Construct the Facebook campaign within Facebook Ads Manager, including structure and best practice
Design and build effective ads
Use Ads Manager to understand campaign performance

Course agenda

Introduction to Facebook Advertising

Facebook family of apps
Advertising overview
Organic vs Paid

Ads buying types

Boosting a post vs Facebook Ads Manager
Considerations for boosting posts
Ad auction and delivery overview

Facebook Campaign Set-up

Campaign structure and set-up
How to determine your campaign objective
Setting budgets and bids (advantage campaign budget)
Introduction to Saved, Custom and Lookalike audiences
Advantage+ placements vs Manual

Designing & Creating a Facebook Ad

Facebook formats and when to use them
Building thumb-stopping ads for your business
Ad creative best practice

Case Studies

Case studies and success stories relevant to your business

Tracking & Measurement

Pixel: what it is and how to use it
Introduction to Conversions API

Reporting

How to use Ads Manager to understand campaign performance
Different metrics and what they mean

Book this course

Call our sales team today

81 (3) 63327653