Managing Programmatic Deals in Display & Video 360

Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
google badge
1 day course
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

This one-day course is ideal if you are a Trader or Programmatic Media Buyer and would like to better understand the Private Marketplace buying process, as well as learn about the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We share recommendations on how to select Publishers, Negotiations and Workflow best practice, which will help alleviate many buyer pain-points around inventory quality and scale.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of Publisher Relationship Management and programmatic buying capabilities through the private marketplace deal negotiations.

By the end of the course, you’ll be able to leverage DV360’s Marketplace to negotiate deals with publishers at scale, as well as use DV360 to find users based on marketing funnel position instead of media type.

Our Managing Programmatic Deals in DV360 course is available as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom. 

Course overview
Who should attend:
If you’re a Trader or Programmatic Media Buyer looking to understand the selection of private marketplaces and negotiation, this course is for you.
Walk away with the ability to:
  • Enhance your Publisher Portfolio Management
  • Run a successful PMP
  • Effectively use the DV360 platform to create efficiencies
  • Negotiate deals with publishers at scale
  • Adopt best practice for troubleshooting
Course agenda
Programmatic Inventory: Overview
  • Publisher relationship management: negotiating a PMP
  • How to successfully run a PMP
PMP Transactions
  • Types of Programmatic Transactions
  • SSP Capabilities
  • Pricing and Efficiency
PMP Selection Process
  • Publisher Targeting Capabilities
  • PMPs – Quality, Transparency, Data, Cost, Efficiency and Formats
Workflow Management
  • Top Level Working Process
  • Recommended Approach to PMP Deals – step by step
Publisher Relationship Management
  • Roles and Responsibilities
  • PMP Considerations / Limitations
PMP Management and Considerations
  • Inventory / Deal Troubleshooting
Book this course
Call our sales team today
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy