Mobile App Marketing

Looking to build and sustain a healthy mobile app user base? In this course you’ll discover best practice techniques and tactics to maximise app user acquisition and retention.
product
2 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Learn about the practice of App Store Optimisation, deep dive into Apple and Google’s app advertising platforms and consider app user retention tactics like push notifications.

So, you have designed and developed a mobile app and you’re ready to launch it into the app stores. But how do you ensure that it acquires and retains active users, and doesn’t languish on the platform untouched and unloved? In this two-day course you’ll explore what it takes to ensure you’re capturing and converting as many app store visitors as possible. You’ll consider tactics for maximising organic app search visibility and download and paid advertising opportunities to boost app installs and actions.

You’ll also look at how best to measure app user performance through app analytics platforms and learn techniques to overcome one of the biggest challenges with mobile apps - user engagement and retention.

Our Mobile App Marketing course is currently available via virtual classroom, is delivered publicly (for anyone to sign up to) or can be delivered privately within a business.

Course overview
Who should attend:
This course is aimed at anybody with responsibility for building and sustaining an iOS or Android app user base - whether you’re an app developer, a start-up app-based business or working in a business for which an app is a critical component of your customer experience.
Walk away with the ability to:
  • Create and optimise your app store presence
  • Create and optimise app advertising campaigns (using Apple Search Ads and Google App campaigns)
  • Interpret app analytics data and user engagement performance
  • Create and optimise app CRM campaigns and communications
Course agenda
App Store Optimisation
  • Overview of ASO
  • Overview of the app stores and their app search ranking algorithms
  • Keyword research and strategy
  • Optimising metadata for app search visibility
  • Optimising app store assets for conversion
  • Uploading apps and app assets
  • Measuring app store performance
Apple Search Ads Campaigns
  • Overview of App Search Ads and the console
  • Developing a campaign strategy
  • Structuring a campaign
  • Reporting, Optimisation, Testing
Google App Campaigns
  • Overview of Google App campaigns (within Google Ads)
  • Developing a campaign strategy
  • Structuring a campaign
  • Ad assets
  • Reporting, Optimisation, Testing
App Analytics
  • Mobile app measurement platforms and providers
  • Attribution
App CRM Campaigns
  • Tactics for improving app user engagement and retention
  • Optimising app personalisation
  • Optimising push notification messaging
  • Optimising other CRM messaging
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