google marketing platform

News, views, resources and downloads around the subject of Google Marketing Platform
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Resources & Downloads
Using UTM parameters to measure campaign success
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign. How will you know if ...
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Resources & Downloads
05 Sep, 2018
Using UTM parameters to measure campaign success
blogcat
Blog Posts
Cross device remarketing within Google Analytics
22 May, 2017
Discover the Google feature that could transform how we approach Search & Display retargeting within Google Ads. If you’ve been in Google Analytics lately...
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Blog Posts
22 May, 2017
Cross device remarketing within Google Analytics
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