Attribution in Campaign Manager 360

Gain an in-depth insight into cross-channel Attribution in Campaign Manager 360 on this one-day course.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Led by one of our experienced Google Marketing Platform trainers, this course covers all the aspects of Attribution in Campaign Manager 360 from the Floodlight tags set-up foundation to insights analysis best practices.

We'll share best practices when it comes to cross-channel Attribution in Campaign Manager 360 from data integration to data insights and interpretation.

We will look at how to plan your conversion strategy, as well as best practices to integrate your media channels to ensure that you have a full view of your activity when it comes to Attribution.

We will also have an in-depth review of Attribution reporting in Campaign Manager 360 and how to transform the insights you will gain from those reports into strategic action that will take the performance of your campaign to the next level.

Our Attribution in Campaign Manager 360 course is offered as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

Course overview
Who should attend:

Whether you’re a Data Analyst, Account Manager, Performance or Strategy Manager this course is ideal if you want to understand how to integrate all of your channels in Campaign Manager 360 or want to move away from last click attribution and need help interpreting the data you get from Attribution Reporting.

Walk away with the ability to:
  • Describe the benefits of cross channel attribution
  • Identify the differences when building Attribution models in Google products
  • Build a conversions tracking strategy
  • Track all your media channels in Campaign Manager 360
  • Set-up Attribution Models
  • Gain insights from Attribution Reporting
  • Action those insights to increase campaign efficiency
Course agenda
Introduction to the Google Marketing Platform and Attribution
  • Introduction to cross-channel attribution
  • Google Attribution Solutions
  • Benefits of Attribution in Campaign Manager 360
Conversion Tracking in Campaign Manager 360
  • Introduction to Floodlight tags
  • Floodlight tagging strategy
  • Mobile app conversions
  • Offline conversions
Cross Channels Integration
  • Display Ads
  • Search
  • Social
  • Affiliates, Email & Others
Data Driven Attribution
  • Rule based vs Data Driven Models
  • Custom Models set-up
  • Data Driven introduction and set-up
Attribution & Bid Optimisation
  • Principles
  • Data Driven Attribution for Search Ads 360 bid strategy
  • Data Driven Attribution for Display & Video 360 bid strategy
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