Led by one of our experienced Google Marketing Platform trainers, this course covers all the aspects of Attribution in Campaign Manager 360 from the Floodlight tags set-up foundation to insights analysis best practices.
We'll share best practices when it comes to cross-channel Attribution in Campaign Manager 360 from data integration to data insights and interpretation.
We will look at how to plan your conversion strategy, as well as best practices to integrate your media channels to ensure that you have a full view of your activity when it comes to Attribution.
We will also have an in-depth review of Attribution reporting in Campaign Manager 360 and how to transform the insights you will gain from those reports into strategic action that will take the performance of your campaign to the next level.
Our Attribution in Campaign Manager 360 course is offered as a private session that can be delivered virtually or at a location of your choice.