Getting the Most Out of Analytics 360

Name: Getting the Most Out of Analytics 360
Price: 8000.00 KRW

4.8 / 5 Feefo reviews

Are you making the most of the great features Google Analytics 360 provides? This course helps you demystify and utilise some of the most powerful analytics features available on GA360.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish are highly experienced in working with Google Analytics 360, with clients across a wide range of verticals. Our analytics training facilitators all have many years of hands-on experience in implementation, reporting and dashboarding using Google Analytics 360.

This one-day course focuses on additional and unique features of the premium version of the Google Analytics platform, Google Analytics 360. We often find that organisations using GA360 aren’t fully harnessing its powerful capabilities, so this course aims to rectify that by demonstrating what is possible and giving you some actionable takeaways to improve your usage of GA360.

From data-driven attribution to GMP integrations to the amazing Explore hub, the possibilities of what can be achieved on GA360 are seemingly endless. This course will iteratively take you through each of the key features and teach you how to best utilise the platform for your own organisation.

When you want to take things to the next level, our advanced reporting course will introduce in-depth reporting techniques and best practices to generating data-driven recommendations using Google Analytics. Our Google Tag Manager course, which takes a detailed look at creating and deploying tagging for your website, is also the perfect accompaniment to this course.

Our courses are available as private training sessions that can be run at a location of your choice across the UK, globally or online.

Course overview

Who should attend:

This course has been designed to help analysts, technical marketers, product, UX or CRO managers get a better understanding of how this platform can help improve the performance of your business.

To get the most out of this course, we recommend you have some experience of working with Google Analytics already. You can attend our Getting Started with Google Analytics course if you are not already familiar with the free version of the product. This will ensure you get the most out of the Analytics 360 training.

You will need to have access to your Analytics 360-enabled Web Properties for the training session.

Note: This course is based on Universal Analytics. If you are using Google Analytics 4, our GA4 Reporting course may be better for you. If you’re not sure if you are using Universal Analytics or Google Analytics 4, get in touch and we can help you check!

Walk away with the ability to:

Explain the main differences between the free and the enterprise product
Understand the additional reporting capabilities in GA360, including unsampled reports and custom tables
Use the Explore feature to create free-form analysis and custom funnels
Integrate and interpret Google Marketing Platform campaign data for campaign performance reporting and data-driven attribution

Course agenda

Analytics 360 Features

GA free vs GA360
Unsampled reporting
Rollup reporting
Data Import & Measurement Protocol

Using Explore

Explore techniques overview
Free-form tables
Funnel analysis
FSegment overlap

GA360 & the Google Marketing Platform

Integrations overview
Campaign Manager reporting in Analytics 360
Data-driven attribution
Audiences

Product Integrations

GA360 & BigQuery
GA360 & Salesforce
Connecting GA360 to Data Studio

New to Google Analytics?

View our range of guides for all you need to know about the fundamentals of GA:

Google Analytics Dimensions and Metrics Explained

Book this course

Call our sales team today

82 64 10 80 10