Getting the Most Out of Analytics 360

4.8 / 5 Feefo reviews
Are you making the most of the great features Google Analytics 360 provides? This course helps you demystify and utilise some of the most powerful analytics features available on GA360.
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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish are highly experienced in working with Google Analytics 360, with clients across a wide range of verticals. Our analytics training facilitators all have many years of hands-on experience in implementation, reporting and dashboarding using Google Analytics 360.

This one-day course focuses on additional and unique features of the premium version of the Google Analytics platform, Google Analytics 360. We often find that organisations using GA360 aren’t fully harnessing its powerful capabilities, so this course aims to rectify that by demonstrating what is possible and giving you some actionable takeaways to improve your usage of GA360.

From data-driven attribution to GMP integrations to the amazing Explore hub, the possibilities of what can be achieved on GA360 are seemingly endless. This course will iteratively take you through each of the key features and teach you how to best utilise the platform for your own organisation.

When you want to take things to the next level, our advanced reporting course will introduce in-depth reporting techniques and best practices to generating data-driven recommendations using Google Analytics. Our Google Tag Manager course, which takes a detailed look at creating and deploying tagging for your website, is also the perfect accompaniment to this course.

Our courses are available as private training sessions that can be run at a location of your choice across the UK, globally or online.

Course overview
Who should attend:

This course has been designed to help analysts, technical marketers, product, UX or CRO managers get a better understanding of how this platform can help improve the performance of your business.

To get the most out of this course, we recommend you have some experience of working with Google Analytics already. You can attend our Getting Started with Google Analytics course if you are not already familiar with the free version of the product. This will ensure you get the most out of the Analytics 360 training.

You will need to have access to your Analytics 360-enabled Web Properties for the training session.

Note: This course is based on Universal Analytics. If you are using Google Analytics 4, our GA4 Reporting course may be better for you. If you’re not sure if you are using Universal Analytics or Google Analytics 4, get in touch and we can help you check!

Walk away with the ability to:
  • Explain the main differences between the free and the enterprise product
  • Understand the additional reporting capabilities in GA360, including unsampled reports and custom tables
  • Use the Explore feature to create free-form analysis and custom funnels
  • Integrate and interpret Google Marketing Platform campaign data for campaign performance reporting and data-driven attribution
Course agenda
Analytics 360 Features
  • GA free vs GA360
  • Unsampled reporting
  • Rollup reporting
  • Data Import & Measurement Protocol
Using Explore
  • Explore techniques overview
  • Free-form tables
  • Funnel analysis
  • FSegment overlap
GA360 & the Google Marketing Platform
  • Integrations overview
  • Campaign Manager reporting in Analytics 360
  • Data-driven attribution
  • Audiences
Product Integrations
  • GA360 & BigQuery
  • GA360 & Salesforce
  • Connecting GA360 to Data Studio
New to Google Analytics?
View our range of guides for all you need to know about the fundamentals of GA:
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Independent Service Rating based on 6 verified reviews
Analytics 360
Trusted Customer 1 March, 2022
Trainer! Pedagogisk, tydlig, bra på att förklara, bra takt, engagerande
Analytics 360
Trusted Customer 18 November, 2021
개인적인 역량개발에 많은 도움이 되었습니다. 교수자 노고에 감사드립니다.
Analytics 360
Sue-Ann Cooper 3 June, 2020
This has been my pet project for almost two years - including a year to just get it approved. I cannot rave about Analytics 360 enough, and what a difference it is making in my company's campaigns, what with integrating a multitude of systems from web to paid media to social and the like.