Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses.
1 day course, 11am - 6pm
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Google AdWords is now known as Google Ads. As a Google Marketing Platform Certified Partner we’ll share our hints and tips to ensure your paid search activity is achieving the maximum return on investment.
Jellyfish began life as a paid search agency. Today we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimised and generate maximum results from paid search.
On the standard course we’ll introduce the fundamentals of Google Ads and show you how to create efficient, well-structured campaigns. On our advanced course you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact Search Engine Marketing campaigns to effectively expand your account.
Our Google Ads (AdWords): Search Standard course is offered as a live Virtual Classroom or private training session. Our Google Ads (AdWords): Search Advanced course is offered as a private training option only and it can be delivered at a location of your choice.
Course overview
Standard
Advanced
Who should attend:
Our Google Ads: Search - Standard course is aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.
Walk away with the ability to:
Explain the mechanics of how the bidding auction works
Create campaigns and ad groups with a full understanding of the different settings
Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
Write compelling ad copy and implement all the basic ad extensions at your disposal
Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment
Course agenda
What is PPC
How are SEO and PPC different?
The Search Engine Landscape
The key search players
Key targeting features
How does PPC work?
Key metrics
Quality Score
How quality score is calculated
Quality score benefits
What influences Quality Score
Click Through Rate
Relevancy
Landing page quality
How quality score affects your CPC
How the Google Ads auction works
PPC Best Practice
How are search accounts structured?
What’s a campaign?
What’s an ad group?
What’s a keyword?
What’s an ad?
Campaign vs. ad group
Optimisation levers
Keywords
Generation keyword ideas
Google Keyword Planner
Keyword match types
Close variants
Broad match modified
Negative keywords
Using negatives intelligently
Keyword mining
Campaign Structure
Campaign and Ad group best practice
Ad Copy
What are text ads?
Anatomy of Google Ads ad copy
Tips for writing good ads
Ad extensions
Ad disapprovals
Optimisation
Bid management
Landing pages
Ad copy
Campaign settings
Keywords
Optimisation Schedule
Daily, weekly and monthly tasks
Common mistakes
Campaign Setup Walkthrough
Campaign setup
Ad group setup
Who should attend:
This level has been designed for those who are already running Google Ads campaigns in-house and understand the terminology or might be thinking of bringing their campaigns in-house from a third party.
Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice.
Walk away with the ability to:
Create advanced, well structured search campaigns (including naming conventions)
Use advanced reporting features and data effectively
Run and analyse robust ad copy tests to drive the highest possible click-through rate
Distinguish between the different ad extensions, decide which are relevant and how to implement them
Use Remarketing Lists for Search Ads (RLSA) to optimise your activity
Was a great course overall. The layout of the session was brilliant, it didn't feel rushed, there was lots of time to take everything it and it was great to be interactive to keep your brain in action.
Google Ads (AdWords) Advanced
Mia Penny15 September, 2021
Great training session and knowledgeable host.
Google Ads (AdWords) Advanced
Trusted Customer15 September, 2021
The course was very clear and Emma was very helpful during and after the course in answering follow up questions. I came away with a much better idea of strategy to implement.
1 day course, 11am - 6pm
Supporting material
Private
