Google Ads (AdWords): Search

Name: Google Ads (AdWords): Search
Price: 300000.00 KRW

4.8 / 5 Feefo reviews

Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses.

1 day course, 11am - 6pm

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Google AdWords is now known as Google Ads. As a Google Marketing Platform Certified Partner we’ll share our hints and tips to ensure your paid search activity is achieving the maximum return on investment.

Jellyfish began life as a paid search agency. Today we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimised and generate maximum results from paid search.

On the standard course we’ll introduce the fundamentals of Google Ads and show you how to create efficient, well-structured campaigns. On our advanced course you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact Search Engine Marketing campaigns to effectively expand your account.

Our Google Ads (AdWords): Search Standard course is offered as a live Virtual Classroom or private training session. Our Google Ads (AdWords): Search Advanced course is offered as a private training option only and it can be delivered at a location of your choice.

Course overview

Standard
Advanced

Who should attend:

Our Google Ads: Search - Standard course is aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.

Walk away with the ability to:

Explain the mechanics of how the bidding auction works
Create campaigns and ad groups with a full understanding of the different settings
Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
Write compelling ad copy and implement all the basic ad extensions at your disposal
Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment

Course agenda

What is PPC

How are SEO and PPC different?

The Search Engine Landscape

The key search players
Key targeting features
How does PPC work?
Key metrics

Quality Score

How quality score is calculated
Quality score benefits
What influences Quality Score
Click Through Rate
Relevancy
Landing page quality
How quality score affects your CPC
How the Google Ads auction works

PPC Best Practice

How are search accounts structured?
What’s a campaign?
What’s an ad group?
What’s a keyword?
What’s an ad?
Campaign vs. ad group
Optimisation levers

Keywords

Generation keyword ideas
Google Keyword Planner
Keyword match types
Close variants
Broad match modified
Negative keywords
Using negatives intelligently
Keyword mining

Campaign Structure

Campaign and Ad group best practice

Ad Copy

What are text ads?
Anatomy of Google Ads ad copy
Tips for writing good ads
Ad extensions
Ad disapprovals

Optimisation

Bid management
Landing pages
Ad copy
Campaign settings
Keywords

Optimisation Schedule

Daily, weekly and monthly tasks
Common mistakes

Campaign Setup Walkthrough

Campaign setup
Ad group setup

Who should attend:

This level has been designed for those who are already running Google Ads campaigns in-house and understand the terminology or might be thinking of bringing their campaigns in-house from a third party.

Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice.

Walk away with the ability to:

Create advanced, well structured search campaigns (including naming conventions)
Use advanced reporting features and data effectively
Run and analyse robust ad copy tests to drive the highest possible click-through rate
Distinguish between the different ad extensions, decide which are relevant and how to implement them
Use Remarketing Lists for Search Ads (RLSA) to optimise your activity

Course agenda

Account Structure & Organisation

Benefits of a good Account Structure
What bad looks like
What good looks like
Campaign naming conventions
Ad group best practice

Keywords

Keyword match type recap
Common keyword Issues
Low search volume
Low quality score
Below first page bid
Filtering and saving views
Negative keywords
Campaign negative lists
Negative keyword strategy and implementation
Routing keywords

Advanced Ad Copy

What makes a good piece of ad copy?
Ad copy testing
Analysing results
Ad extensions

Reporting

Impression share
Auction insights report
Demographic reports
Change history report
Search terms report

Optimisation

Investigating performance

Remarketing Lists for Search Ads

What is RLSA?
Benefits of RSLA
Creating audience lists

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