Google Ads: Shopping

Want to ensure your best-selling products appear on the first page of the shopping results? Our shopping specialists can help you on our Google Ads: Shopping training course.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Whether you’re selling 20, 2,200 or 200,000 products online, the challenges you’ll face as an advertiser are all the same.

Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.

Led by one of our expert PPC team members, this course has been designed to help online retailers get to grips with managing shopping campaigns. You’ll learn how to effectively manage your product feeds and run multiple campaigns simultaneously, as well as how to provide your customers with better quality adverts relevant to their search.

Our Google Ads: Shopping course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Korea.

Course overview

Who should attend:

If you’re an online retailer with an understanding of Google Ads (AdWords) and are looking to improve your knowledge of Shopping, then this Google Ads: Shopping course is designed for you. We’ll teach you what you need to know in order to set up, optimize and run profitable shopping campaigns.

What you'll learn:

By the end of this course, you will be able to:

  • Create and optimize a data feed in line with Google’s best practice
  • Create and optimize a shopping campaign in line with business objectives
  • Effectively remarket products to users who have previously viewed them on-site
  • Effectively market your products on mobile devices
  • Launch and sell your products on YouTube

Course agenda

Introduction to Google Ads: Shopping
  • What is it and where do the ads appear?
  • Benefits of Google Ads: Shopping
  • How does it work and how much does it cost?
  • The shopping value chain
Google Merchant Center
  • Merchant Center introduction
  • Dashboard overview
  • Merchant Center navigability
  • Finding and fixing errors
  • Account linking and settings
Data Feed
  • Data feed introduction
  • Attribute explanation
  • Create the perfect feed
  • How to optimize a feed
  • Importing and exporting your inventory
  • Feed tips and best practice
Shopping Campaign
  • Shopping campaign set-up
  • Campaign strategy options
  • How to bid efficiently across product groups
  • What’s the best mobile strategy?
  • Dynamic remarketing
  • RLSA
  • Local inventory ads
  • Shopping Trueview
  • Tracking options
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