1 day course
Supporting material
Private
YouTube is a huge and powerful platform providing an opportunity to reach users. This course gives you an overview of all the YouTube ads features available in the Google Ads platform, including set-up, targeting and ad creation.
Video campaigns are one of the campaign types available in Google Ads; they enable you to place ads on YouTube. During the session, we’ll explore Google Ads for video, showing you all the tools you need to create and run your own YouTube video campaigns.
You’ll learn about all the available targeting features for YouTube ads and when to use each one, and we’ll also go over YouTube metrics and brand lift studies – so you can ensure the campaigns you run are driving the results you want.
Our Google Ads: YouTube course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.
Course overview
Who should attend:
This course is for anybody looking for a fundamental understanding of YouTube advertising and how to implement display campaigns using Google Ads. You’ll also find it useful if you have previously run YouTube ad campaigns and want a refresher on the latest features within Google Ads.
What you'll learn:
By the end of this course, you will be able to:
- Describe what YouTube advertising is and how it can be used
- Understand how targeting features work and which features to select
- Set up your own campaigns and ad groups
- Select the different YouTube ad types available
- Know what makes an effective YouTube ad
Course agenda
- An introduction
- YouTube timeline
- Buying YouTube ads
- Reach
- Audiences
- Demographics
- Content
- Devices
- Advanced
- Frequency Capping
- Skippable in-stream ads
- Non-skippable in-stream ads
- Video discovery ads
- Bumper ads
- Outstream ads
- Key metrics
- Defining brand lift
- Brand lift surveys
- Tips for choosing and creating ads
