Google Analytics 4: Implementation & Configuration

Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course focuses on setting up and configuring Google Analytics 4 (GA4), the newest version of Google Analytics. GA4 is built for the future, and enables cross-platform measurement as well as new technologies to enhance the accuracy and relevance of your analytics.

In the course, we’ll talk through what has changed in this new version of Google Analytics. We’ll then delve into the steps required to set up, configure and audit a GA4 property with plenty of hands-on in-platform exercises. You’ll leave with the knowledge to start making full use of this exciting new platform straight away.

Our GA4 Implementation & Configuration course is available as a private training session that can be delivered virtually or at a location of your choice.

We also facilitate a Google Analytics 4: Reporting course, which provides a comprehensive overview of GA4's reporting aspects.

Course overview
Who should attend:

GA4 Implementation & Configuration is the perfect first step into learning about setting up Google Analytics 4. This course is ideal for analysts, technical marketers, developers and entrepreneurs that are planning on setting up Google Analytics 4 for their organisation or for those that are interested in increasing their understanding of how Google Analytics works.

We will help you to ensure the accuracy of your Google Analytics 4 set-up through configuration in accordance with best practice.

Note: This course is based on Google Analytics 4. If you are using Universal Analytics, our Getting Started with Google Analytics course may be better for you. If you’re not sure if you are using Universal Analytics or Google Analytics 4, get in touch and we can help you check!

What you’ll learn:
  • Configure your Google Analytics 4 account following the best practices from Google
  • Implement advanced features such as custom events, user ID and data import
  • Create custom definitions and user properties for your reports
  • Set up events and parameters
  • Audit any existing Google Analytics account
Course agenda
Introduction to GA4 & Considerations
  • Universal Analytics vs GA4
  • Web and app tracking
  • Account structure and key terms
  • Scoping
Planning a GA4 Implementation
  • Considerations
  • Constructing an event matrix document
Initial GA4 Setup
  • Creating a property
  • Data streams overview
  • Data collection best practice
Enhanced Measurement
  • Definitions and use cases
  • Platform overview - what enhanced measurement provides
Event & Ecommerce Configuration
  • Automated, recommended & custom events
  • Tracking events using GTM
  • Using DebugView to validate implementations
  • Adding and modifying events within GA4
  • Setting up conversion events
  • Ecommerce implementation process and best practice
Custom definition set-up
  • Event-scoped custom dimensions vs user-scoped custom dimensions
  • Considerations and limitations
GA4 property settings
  • Data settings (collection, retention, filters)
  • Data import
  • Choosing a default reporting identity
GA4 product integrations
  • Google Ads and BigQuery linking
  • Connecting to Data Studio
  • Introduction to Consent Mode
Book this course
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Other options available
Want to learn more about GA4?
Check out our Google Analytics 4 reporting course.
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